Old and New Media: From One-to-Many - PowerPoint Presentation

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Uploaded On 2019-02-03

Old and New Media: From One-to-Many - PPT Presentation

to ManytoMany Chapter Twelve 12 2 2012 Pearson Education Inc publishing as PrenticeHall Chapter Objectives Understand the communication process and the traditional promotion mix Understand how marketers communicate using an updated communication model that incorporates buzz mar ID: 749864

2012 pearson publishing education pearson 2012 education publishing prentice hall marketing communication social buzz brand model media consumers traditional

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