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The digital age of information is not yet a done deal The digital age of information is not yet a done deal

The digital age of information is not yet a done deal - PowerPoint Presentation

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Uploaded On 2015-10-12

The digital age of information is not yet a done deal - PPT Presentation

and copyright is not the only potential block DRM Ugly but telling example Orwell Kindle and Amazon In a move that angered customers and generated waves of online pique Amazon remotely deleted some digital editions of the books from the ID: 158362

drm rights content digital rights drm digital content devices user management con amazon issues users music big media kindle

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Slide1

The digital age of information is not yet a done dealand copyright is not the only potential “block”

DRMSlide2

Ugly but telling example

Orwell, Kindle, and Amazon

In a move that

angered customers

and generated waves of online pique,

Amazon

remotely deleted some digital editions of the books from the

Kindle

devices of readers who had bought them.

An Amazon spokesman, Drew

Herdener

, said in an e-mail message that the books were added to the Kindle store by a company that did not have rights to them, using a self-service function. “When we were notified of this by the rights holder, we removed the illegal copies from our systems and from customers’ devices, and refunded customers,” he said.

Amazon effectively acknowledged that the deletions were a bad idea. “We are changing our systems so that in the future we will not remove books from customers’ devices in these circumstances,” Mr.

Herdener

said.Slide3

book modification

Although Claire wrote:

“One response to this has been the rise of technological protection measures (TPM), so-called Digital Rights Management technologies. Digital Rights Management, or DRM, is a technology that enforces a restriction on the use of content after it passes into the hands of the user.”

I'd just as soon not limit DRM to “after it passes into the hands of the user” because in the future we are going to see many of these that don’t allow material to get that far and still act to manage digital rights.Slide4

who’s digital rights managed?

the IP ownership rights of the legal rights owner

the schemes don’t protect the digital rights of users.

Although, big content holders say that the measures protect consumers from breaking the law without knowing it, and/or dissuade them from trying as they would if doing so were easy. Slide5

places/ways to exert control

the physical layer

your

cd/dvd

will not engage at all with/in certain devices

in order to get the “last mile” in a fiber system, we might go to wireless relays that could control access

log on technologies of many sorts

the code layer

encryption issues

proprietary platform issues

net neutrality issues

the content layer

“traditional” DRM speed bumps

watermarks

flagsSlide6

strength of control/applied to what functions?

strong

everything you have to the single use we allow. (

dvd

)

moderate

everything you have to multiple uses we allow (

e.g.,downloaded

music)

only some aspects of the thing you have, to single uses (

e.g.,downloaded

movies--free watching, no copying/transfer)

weak

not everything you have and only in some uses. (version file conversions; free play music over networks, etc.)Slide7

in this corner: Pro-drm

if you don’t lock it up, they'll steal it.

user rights? we think users have way fewer rights than they think they do or than they actually do.

audio

cds

can be protected (sort of)

DRM is strongly supported by the DMCA and further extension of it is hotly pursued by big media AND big software.

CSS (and other schemes) lock

dvds

Universal City Studios, Inc.

v

.

Reimerdes

, 2001

321 Studios, 2004

loads of folks zero in here with the need for the lock down, ways to do it, and money to be made by doing it.Slide8

drm is HUGE business

“Windows Media Digital Rights Management (DRM) is a proven platform to protect and securely deliver content for playback on computers, portable devices, and network devices. The latest version offers increased flexibility to support a wide range of business models that provide consumers even greater access to protected audio and video content.”

http://www.microsoft.com/windows/windowsmedia/forpros/drm/default.mspx

Digital rights Management Standards News from DMR watch

http://www.drmwatch.com/standards/

RIAA, MPAA, Software Associations, all want better/moreSlide9

in this corner: con DRM

con: locking it up is often an excessive intrusion on user rights.

con: don't blame users for the lack of user law and don't limit their fair use rights because of that void

con:

rootkit

fiasco . . . generally,

drm

doesn’t work and often violates user rights

neutral but true: No widely distributed DRM scheme has yet actually defeated determined users

DeCSS

(and other such schemes) unlock them

DVD rip studio or others: the stuff is like mushrooms

Apple gave up

FTC cautions about how it’s done

loads of folks are "

agin

it"

Creative commons

EFF <http://

www.eff.org/issues/drm

>

ALASlide10

some of the battlegrounds

downloaded music:

pro:

fairplay

, WMA,

PlaysForSure

, services (ruckus—

oopppss

--,

napster

2.0)

con:

napster

1.0,

grokster

,

limewire

and a zillion others

Digital TV:

pay for services restrictions

broadcast flag restrictions

interoperability restrictions

Nasty implications of “total” cloud or MS-provided computingSlide11

some of the battlegrounds

analog hole

initially a TV issue, but actually has applicability to all media. Blocking analog to digital conversion interoperability.

conversion to digital (starts with TV)

again, all media are implicated here as if it's digital, it can be (potentially) controlled, maybe.

Software

Anti-piracy/copying/mass production/duplication

Interoperability in all mediums

Virtual World content

Cryptography

Others

that I didn’t think of?Slide12

Some new aspects

Logo, Copyright Notice and Link on Web Site Constitute "Copyright Management Information" under

DMCA

Court: breaking DRM for a "fair use" is legal

Court rules copying your own DVD’s is

illegal

Big Content: ludicrous to expect DRMed music to work forever