E-Business PowerPoint Presentation
CANAN . KESKİN . EMİNE . TAŞKESEN. DERYA . ERSÖZ. KÜBRA . MACİT. MELİS . DURMAZ. . LEARNING OBJECTIVES. WHAT IS E-BUSINESS ?. WHAT IS COMMERCE ?. WHAT IS STRATEGY ?. MODELS OF E-BUSINESS . ID: 524754Embed code:
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Presentations text content in E-Business
WHAT IS E-BUSINESS ?
WHAT IS COMMERCE ?
WHAT IS STRATEGY ?
MODELS OF E-BUSINESS
ADVANTAGES AND DISADVANTAGES
APPLICATIONS IN TURKEY AND WORLDSlide3
What is E-Business
E-business, or electronic business, systems use a number of information technology-based business practices to enhance relationships between the business and the customer. E-business includes changes in marketing communication, distribution systems, and business models.Slide4
Evolution of e-business
1997: Introduction of a brand new phrase –
1999: The emphasis of e-business shifted from B2C to
2001: The emphasis shifted from B2B to B2E, c-commerce, e-government, e-learning, and
2004: Total online shopping and transactions in the United States between $3 to $7
Evolution of e-business
reportedly rejects a $6 billion offer from Google. Instead, the group buying websites went ahead with an IPO on 4 November 2011. It was the largest IPO since Google
and Online Retail holiday sales reach $33.8 billion, up 13 percent
2014: India’s e-commerce industry is estimated to have grown more than 30% from a year earlier to $12.6 billion in 2013Slide6
Lack of time at public or consumerFlexibility in timings for paymentEasy delivery at door stepsPlanning for paymentSafe transactionsSlide7
E-commerce – Process of buying or selling goods or services across a telecommunications networkSlide8
E-Business Industry Terms(1)
A global network of computer networks that use a common interface for communication.
World Wide Web:
A graphically based Internet standard that allows easy access to information from around the world.
This is the process of using information technology (IT) to support a fuller operation of a business.Slide9
E-Business Industry Terms(2)
Uses electronic information based systems to engage in transactions or commerce online.
An Internet based connection between a business and its suppliers, distributors, and partners. This is not open to the general public.
Internal private network that use the same types of hardware, software, and connections as the Internet.Slide10
The Traditional Business System
are fostering a number of changes to the marketing system:
Increasing price pressure resulting in lowering prices.
Shorter channels of distribution dominated by facilitators.
Extranet-enhanced supply chain management.
Electronic transfer of funds.
Database information management systems.Slide12
Customized Non-Linear Promotion
Shorter Channels Dominated by Facilitators
& Data Warehousing
Definition of the future direction and actions of a company defined as approaches to achieve specific objectives.Slide15
E-business strategy and planning includes the following:
Web site technology, applications, infrastructure, security, resources and budget.
- Information architecture, customer experience, design, branding and marketing.
Figure 1. A generic strategy process modelSlide17
Figure 2. Elements of strategic situation analysis for the e-businessSlide18
Figure 3. Elements of strategic objective setting for the e-businessSlide19
Figure 4. Elements of strategy definition for the e-businessSlide20
Figure 5: Elements of strategy implementation for the e-businessSlide21
Why is an e-business strategy important?
While e-business can help you increase your visibility, profits and competitive advantage, it is much more than just a website. Before jumping headfirst, it is important to understand the basics, recent models and applications that can help you grow your business.Slide22
What happens where there is no e-business strategySlide23
Missed opportunities for additional sales on the
sell-side and more efficient purchasing on the
Fall-behind competitors in delivering online services – may become difficult to catch-up
Poor customer experience from poorly integrated channels
Business modelsHow a company conducts business in order to generate revenueWidespread access to the Internet and Web allows companies to adapt old models and create new ones E -business model is an approach to conducting electronic business on the Internet.E-business transactions take place between two major entities—businesses and consumers.E-business models are often categorized by type of customerSlide25
Major the e-business models: Business-to-businessBusiness-to-consumerConsumer-to-consumerConsumer-to-businessSlide26
TYPES OF E-
Business-to-business (B2B) applies to businesses buying from and selling to each other over the Internet. Online access to data, including expected shipping date,delivery date, and shipping status, provided either by the seller or a third-party provider is widely supported by B2B models. Electronic marketplaces represent a new wave in B2B e-business models.Slide28
Business-to-Business (B2B) Business Model
“B2B” is business-to- business commerce conducted over the Internet(called B2B e-commerce space, or e-marketplaces)Slide29
Electronic marketplaces, or e -marketplaces , are interactive business communities providing a central market where multiple buyers and sellers can engage in e-business activities . They present structures for conducting commercial exchange, consolidating supply chains, and creating new sales channels. Their primary goal is to increase market efficiency by tightening and automating the relationship between buyers and sellers. Existing e-marketplaces allow access to various mechanisms in which to buy and sell almost anything, from services to direct materials.Slide30
Business-to-consumer (B2C) applies to any business that sells its products or services to consumers over the Internet. The business-to-consumer, or B2C, model of e-business sells products directly to retail consumers online.. The e-business has only an online identity through which it offers a range of products to customers. Most B2C models generate revenue from direct sales and processing fees. B2C also is known as electronic retail or e-tail.Slide33
Electronic storefrontElectronic mallsAdvertising onlineService onlineselling books, toys, computerse-banking (cyber banking)online stock tradingonline job market, travel, real estateSlide34
Consumer-to-business (C2B) applies to any consumer that sells a product or service to a business over the Internet. One example of this e-business model is Priceline.com where bidders (or customers) set their prices for items such as airline tickets or hotel rooms, and a seller decides whether to supply them. The demand for C2B e-business will increase over the next few years due to customer’s desire for greater convenience and lower prices.Slide36
C2B model, also called a reverse auction or demand collection model, enables buyers to name their own price often binding, for a specific good or service generating demand. The website collects the demand bids and then offers the bids to the participating sellers.Slide37
For example, when a consumer writes reviews, or when a consumers gives a useful idea for new product development, then this individual is creating value to the firm, if the firm adopts the input. Excepted concepts are crowd sourcing and co-creation.
Another form of C2B is the
business model, in which consumers can offer products and services to companies and the companies pay them. We can see this example in
where the author offers a link back to an online business facilitating the purchase of some product (like a book on
), and the author might receive affiliate revenue from a successful
applies to sites primarily offering goods and services
to assist consumers interacting with each other over the Internet.
Web-based discussion forums. C2C business models are consumer
and opportunities are available to satisfy most consumers’ needs, ranging
from finding a mortgage to job hunting. They are global swap shops based on
eBay, the Internet’s most successful C2C online auction Web site, links like-minded buyers and sellers for a small commissionGittigidiyor.comSlide41
1. You can be Your Own Boss
Have full control over what you sellCharge the amount you want for your products and/or servicesKeep 100% of the profitsSlide43
2. No need to Rent a Building for a Store or Hire Sales StaffSlide44
3. You can Operate Your Online BusinessIn the Comfort of Your Own Home
You don’t have to worry about the long commute to work.Slide45
4. You can Sell Directly From Your Website
Your customers can order your products directly from your website and you can ship them to your customers from one central location.Slide46
5. You can Reach a Larger Target Audience
You are not restricted to selling to consumers located in your neighbourhood or local region. Your consumers can be located all around the world.Slide47
6. YOU DO NOT NEED A LOT OF MONEY
Internet business are fast, cheap and easy to set up.Reduced cost.Slide48
7. You do not Need a LargeAdvertising Budget
You can promote your online business for FREE very easily by producing a video, submitting articles to article directories, interacting with other users on social networks, and creating slideshow presentations.Slide49
Widen the availability of information
Enhance work integration up to the world level
Time to market.
Save time, movement, space and papers.Slide50
1.Promoting an Online Business can be very Difficult
New online business owners may find it very difficult to establish their websites on the internet.Slide52
2. Competition with Large Businesses
You will be competing with large businesses that have far greater resources than you do to attract customers to theirSlide53
3. You may have Trouble Developing Relatıonships with your Customers
Having an internet business means that you may have trouble developing relationships with your customers because you do not deal with them face to face. This could hurt your business because your customers may be inclined to make an in-person purchase rather than visiting your online store.Slide54
Privacy is among the top concerns of Internet users.
E-business sites often require passwords and use
, an electronic form of identity verification.
Companies can track customers’ shopping and viewing habits through
Customers usually prefer that companies do not share their personal information. Merchants have responded by joining privacy organizations.
Privacy protections may soon become legally required.
Employees also have concerns that employers are monitoring their Internet behavior.
Companies worry about data theft.Slide55