PPT-Logos

Preaching Persuasion and Leadership Dr Jeffrey Arthurs GordonConwell Theological Seminary as taught at Singapore Bible College DMin module March 2016 a nd offered for free download by Dr Rick Griffith at BibleStudyDownloadsorg. Global Connections Seminar. What is a logo?. A logo is a unique identifying symbol.. A logo also is called a . brandmark. , mark, identifier, logotype, or trademark.. Types of Logos. Logos can take the form of a . “the art of . persuasion”. 1. The art of speaking or writing . effectively. 2 . Writing, speaking or communicating as a means of . persuasion. .. RHETORIC. : . What is it?. Where do we see rhetoric in society today?. Aristotelian Appeals. Essential Question. What are Rhetorical Appeals and how can I identify and use them in informational text and in my writing?. The Rhetorical Triangle. A way of thinking about what's involved in any . Logos. Ethos. Pathos. Who is Aristotle?. Aristotle . (. 384-322 BCE. ). . is . the most notable product of the educational program devised by Plato. Aristotle wrote on an amazing range of subjects, from logic, philosophy, and . Ethos, Pathos, Logos. Three Forms of Rhetoric…. Ethos. Logos. Pathos. Ethos (Credibility). Ethos:. the source's credibility, the speaker's/author's authority . We tend to believe people whom we respect. One of the central problems of argumentation is to project an impression to the reader that you are someone worth listening to, in other words making yourself as author into an authority on the subject of the paper, as well as someone who is likable and worthy of respect. . Appeals in Argument. Persuasive writing. The goal of argumentative/persuasive writing is to persuade your audience that your ideas are valid, or more valid than someone else's.. The Greek philosopher . Mary Wollstonecraft’s “from A Vindication of the Rights of Woman”. Daniel Defoe’s “from The Education of Women”. Lady Chudleigh’s “To The Ladies” . Background. Educating women – 18. Ethos, Kairos, Logos, & Pathos. What are the rhetorical appeals?. What are rhetorical appeals?. What is…. ethos?. kairos?. logos?. pathos?. quick write. Think of a time when you were trying to persuade your parents to let you do something new or risky—a request to which they were inclined to say ‘no’ initially. How did you go about persuading them to see things your way? You may describe your speech or write it out in dialogue form, but try to be convincing as possible. Consider carefully what sort of evidence works best with your parents. . appeal to ethics/authority. appeal to emotion. appeal to logic. WHAT WILL WE LEARN TODAY?. Learn how ethos, pathos, and logos are used to persuade effectively by correctly identifying when an author uses these tools AND how/why they effect the reader. THEN – use these tools to effectively persuade others on a key issue.. Aristotle’s Appeals. Who is Aristotle?. Aristotle (384 – 322 BCE) wrote an amazing range of subjects – from logic, philosophy, and ethics, to physics, biology, psychology, and . rhetoric. .. Rhetoric (. H. ere . in . Calibri, Arial, or Helvetica. (adjust . font size as . needed). First Author. 1. , . Second Author. 2. , . Third Author. 3. , Fourth Author. 4. . 1. Institutional Affiliation for First Author; . What appeal are advertisers using to get you to buy their product?. Snob Appeal, Bandwagon, Plain Folks, Repetition, Testimonial, Patriotism, Expert Opinion, Weasel Words. Objective:. You . have in front of you Ethos, Logos, and Pathos Cards, as well as cards with different persuasive techniques (bandwagon, snob appeal, . Cindy Taylor. Logos. Logo: a graphic representation or symbol of a company name, trademark, abbreviation, etc., often . uniquely designed for ready recognition. . . dictionary.com. “Logos . are either purely graphic (symbols/icons) or are composed of the name of the organization...” . for . “WAY SMART” . Middle School Students. By Chuck Bennett. There is one thing that . ALL of you. . will be wanting in the next few years.. Here’s a hint…. Here’s another hint…. Maybe you’ll be satisfied with your parents’ car..