PPT-Logos, Icons, and Descriptive Graphics

Cindy Taylor Logos Logo a graphic representation or symbol of a company name trademark abbreviation etc often uniquely designed for ready recognition dictionarycom Logos are either purely graphic symbolsicons or are composed of the name of the organization . Argument by Logic. Logos- Gain the High Ground. Messages that appeal only to the speaker have a tendency to boomerang- You have to convince your audience that the choice you offer is the most “advantageous”– to the advantage of– the audience.. Global Connections Seminar. What is a logo?. A logo is a unique identifying symbol.. A logo also is called a . brandmark. , mark, identifier, logotype, or trademark.. Types of Logos. Logos can take the form of a . Aristotelian Appeals. Essential Question. What are Rhetorical Appeals and how can I identify and use them in informational text and in my writing?. The Rhetorical Triangle. A way of thinking about what's involved in any . Understanding Icons. Attribution. A significant contribution to this presentation comes from the blog of Richard Beck: Experimental Theology: Notes on the Theology of Icons. http. ://. experimentaltheology.blogspot.com.au/2008/07/notes-on-theology-of-icons-part-1.html. A descriptive essay is simply an essay that . describes. something or someone by appealing to the reader’s senses: sight, sound, touch, smell, and taste.. What, exactly, is a Descriptive Essay?. 1. . TIMELINE. 35,000 -15,000 BC. First use of symbols. Pictographs on walls and caves in France and Spain. . 4500 -3500 BC. First exact reproduction of images. Stamp seals, carved from metal or stones, and were used to impress ownership on clay.. H. ere . in . Calibri, Arial, or Helvetica. (adjust . font size as . needed). First Author. 1. , . Second Author. 2. , . Third Author. 3. , Fourth Author. 4. . 1. Institutional Affiliation for First Author; . To create a successful piece of descriptive writing. To understand the key techniques for successful descriptive writing. To be able to answer an exam style question . Structure?. To understand the key techniques for successful descriptive writing. Exploring Different Types of Appeals. Emotional (pathos) - appeals to feelings. Ethical (ethos) – appeals to values. Logical (logos) – appeals to reason/logic. Each different rhetorical situation you find yourself in will call for you to use a different balance of these three types of appeals. . Check to make sure you have the most recent set of AWS Simple Icons. This version was last updated . 1/28/2014 . (v2.4) . Find the most recent set at: . aws.amazon.com/architecture/icons/. Always . use . LO: How can using a simile or metaphor help improve my descriptive writing?. The Sun. . The sun is like a pool of golden snakes glistening in the sky, slithering in circles.. The sun is like a ball, yellow and shining.. an other business documents. Copyright 2016 Sean Scott All rights reserved. SeanTScott.com. Best Practices for Using Accent Icons. Steer,. Navigate. The background color can be changed to any . color.. . Example:. Non-descriptive sentence: . There were grapes in the bowl.. Descriptive sentence: . The . plump purple . grapes in the bowl looked . tantalizing. .. Does your writing look like this example?. (adjust font size as needed). First Author. 1. , Second Author. 2. , Third Author. 3. , Fourth Author. 4. . 1. Institutional Affiliation for First Author; please include “Harvard Medical School Department of Ophthalmology”.