PPT-Logos & Letterhead

Global Connections Seminar What is a logo A logo is a unique identifying symbol A logo also is called a brandmark mark identifier logotype or trademark Types of Logos Watermark also called logotype is the name spelled out in unique typography or lettering. Ethos, Pathos, Logos?. "If we don’t move soon, we’re all going to die! Can’t you see how dangerous it would be to stay?“. "I’m not just invested in this community – I love every building, every business, every hard-working member of this town.". Argument by Logic. Logos- Gain the High Ground. Messages that appeal only to the speaker have a tendency to boomerang- You have to convince your audience that the choice you offer is the most “advantageous”– to the advantage of– the audience.. By: K.C. Fowler and Seamus Kerivan. Dialectic & Rhetoric. Rhetoric-. “Science of speaking well on arguments which are set out in narrative form”. Dialectic-. “Science of discoursing well on arguments in question and answer form”. Aristotelian Appeals. Essential Question. What are Rhetorical Appeals and how can I identify and use them in informational text and in my writing?. The Rhetorical Triangle. A way of thinking about what's involved in any . STYLES OF LETTERS (EMAILS). Formal – is written to people the writer doesn´t know, it . do. es. n´t. . have a personal tone. Neutral – is often written to people the writer knows but not very well or to people who are in a formal relationship with us (boss, colleagues, old clients…). Please follow the directions on each slide . . .. Please. copy and paste 5 Logos that are primarily . RED. Please. copy and paste 5 Logos that are primarily . GREEN. Please. copy and paste 5 Logos that are primarily . “Not . an inch to the west! Not an inch to the east! . I’ll stay here, not budging! I can and I . will. If . it makes you and me and the whole . world stand still. !” . --from Dr. . Suess. ’ “The . Pizza. Opening Soon!. Project/Book Discussion. Read and discuss book to get familiar w/ . Frillio’s. Website -- . www.frilliospizza.com. Design tips (. pg. 14-18). Design elements & shapes. Choose words wisely (. Amanda, Brendan, Hannah, Reid, Tori. What is Logos?. Logos is an appeal to logic, and is a way of persuading an audience by reason. . Historical Background . Growing up in both England and Ireland, Jonathan Swift was able to experience both the views of the English and the Irish, including their feelings toward each other.. Modes of Persuasion. Logos. Logos: . the . appeal to logic, means to convince an audience by use of logic or reason.. Effect on audience: . logos evokes . a cognitive, rational response. . Readers . get a sense of, “Oh, that makes sense” or “Hmm, that really doesn’t prove anything. appeal to ethics/authority. appeal to emotion. appeal to logic. WHAT WILL WE LEARN TODAY?. Learn how ethos, pathos, and logos are used to persuade effectively by correctly identifying when an author uses these tools AND how/why they effect the reader. THEN – use these tools to effectively persuade others on a key issue.. Aristotle’s Appeals. Who is Aristotle?. Aristotle (384 – 322 BCE) wrote an amazing range of subjects – from logic, philosophy, and ethics, to physics, biology, psychology, and . rhetoric. .. Rhetoric (. Color is often very dependent on personal experiences. Colors play a fairly substantial role in purchases and branding. When picking the right color, research has found that predicting consumer reaction to . Cindy Taylor. Logos. Logo: a graphic representation or symbol of a company name, trademark, abbreviation, etc., often . uniquely designed for ready recognition. . . dictionary.com. “Logos . are either purely graphic (symbols/icons) or are composed of the name of the organization...” .