PPT-Psychology of Logos What do the colors of logos mean?

Color is often very dependent on personal experiences Colors play a fairly substantial role in purchases and branding When picking the right color research has found that predicting consumer reaction to . Global Connections Seminar. What is a logo?. A logo is a unique identifying symbol.. A logo also is called a . brandmark. , mark, identifier, logotype, or trademark.. Types of Logos. Logos can take the form of a . Aristotelian Appeals. Essential Question. What are Rhetorical Appeals and how can I identify and use them in informational text and in my writing?. The Rhetorical Triangle. A way of thinking about what's involved in any . Appeals in Argument. Persuasive writing. The goal of argumentative/persuasive writing is to persuade your audience that your ideas are valid, or more valid than someone else's.. The Greek philosopher . Slogan. A short and striking or memorable phrase used in advertising. Nike. McDonalds. Snickers. Subway. Presidential Slogans. Zachary Taylor – For President of the People. Abraham Lincoln – Vote Yourself a Farm. Modes of Persuasion. Logos. Logos: . the . appeal to logic, means to convince an audience by use of logic or reason.. Effect on audience: . logos evokes . a cognitive, rational response. . Readers . get a sense of, “Oh, that makes sense” or “Hmm, that really doesn’t prove anything. According to the American Psychological Association:. “[Psychologists] study . the intersection of two critical relationships: one between brain function and behavior, and another between the environment and behavior. As scientists, psychologists follow scientific methods, using careful observation, experimentation and . Exploring Different Types of Appeals. Emotional (pathos) - appeals to feelings. Ethical (ethos) – appeals to values. Logical (logos) – appeals to reason/logic. Each different rhetorical situation you find yourself in will call for you to use a different balance of these three types of appeals. . According to the American Psychological Association:. “[Psychologists] study . the intersection of two critical relationships: one between brain function and behavior, and another between the environment and behavior. As scientists, psychologists follow scientific methods, using careful observation, experimentation and . This perspective grew largely out of frustration with both behaviorism and psychoanalysis.. The focus of psychology should not be on observable behavior and how it can be manipulated (behaviorism).. Nor should it be on unconscious motivation and how to understand it (psychoanalysis).. Cindy Taylor. Logos. Logo: a graphic representation or symbol of a company name, trademark, abbreviation, etc., often . uniquely designed for ready recognition. . . dictionary.com. “Logos . are either purely graphic (symbols/icons) or are composed of the name of the organization...” . According to the American Psychological Association:. “[Psychologists] study . the intersection of two critical relationships: one between brain function and behavior, and another between the environment and behavior. As scientists, psychologists follow scientific methods, using careful observation, experimentation and . True Colors What is True Colors? • True Colors is an inventory designed to help you better understand yourself and others . •True Colors is an activity used to promote the appreciation of individual differences Learning Objectives:. Define Psychology. Describe Psychology’s roots in philosophy. Discuss the early days of psychology. Summarize twentieth-century approaches to the study of Psychology. Psychology today. The study of people – how they act, react, and interact. Explores areas such as learning, memory, development of children, sport, social behaviour, cognitive processes and human development.. A science. Psychological studies involve the use of...