PPT-Political Slogans and Logos

Slogan A short and striking or memorable phrase used in advertising Nike McDonalds Snickers Subway Presidential Slogans Zachary Taylor For President of the People Abraham Lincoln Vote Yourself a Farm. Ethos, Pathos, Logos?. "If we don’t move soon, we’re all going to die! Can’t you see how dangerous it would be to stay?“. "I’m not just invested in this community – I love every building, every business, every hard-working member of this town.". The Art of Selling. 27/1/15 . Slogans. TP: . Advertisers use slogans to help people remember . products. Bell work: Below is a list of slogans for different brands. Write down as many of the brands as you can.. Same Picture – . Different Feeling Evoked?. The Media is Powerful. Propaganda Techniques. What is propaganda?. Propaganda is a way of . manipulating . people using . images and words . to achieve a desired affect or outcome.. Argument by Logic. Logos- Gain the High Ground. Messages that appeal only to the speaker have a tendency to boomerang- You have to convince your audience that the choice you offer is the most “advantageous”– to the advantage of– the audience.. Global Connections Seminar. What is a logo?. A logo is a unique identifying symbol.. A logo also is called a . brandmark. , mark, identifier, logotype, or trademark.. Types of Logos. Logos can take the form of a . Three Methods of Persuasion. ETHOS = Appeal to Character . Ethos appeals to an audience by creating an atmosphere of trust.. Ethos highlights the character of its source. We look less to the message than to the person who’s delivering it. . Aristotelian Appeals. Essential Question. What are Rhetorical Appeals and how can I identify and use them in informational text and in my writing?. The Rhetorical Triangle. A way of thinking about what's involved in any . Mr. Eisner . English 10. October 19, 2015. The Many Forms of Propaganda. The Tobacco Industry Does It…. https://www.youtube.com/watch?v=IvLg4NuqZ-A. Essential Questions: . What is propaganda? . What is the purpose of propaganda?. Appeals in Argument. Persuasive writing. The goal of argumentative/persuasive writing is to persuade your audience that your ideas are valid, or more valid than someone else's.. The Greek philosopher . A Slogan should . . .. Consider your target market. Reflect how you want to be perceived. Usually. 3 – 5 words. Keep it Simple. Memorable. 50 Catchy Creative Slogans. http. ://www.tripwiremagazine.com/2011/01/50-examples-of-catchy-and-creative-slogans.html. Global Connections Seminar. What is a logo?. A logo is a unique identifying symbol.. A logo also is called a . brandmark. , mark, identifier, logotype, or trademark.. Types of Logos. Watermark: . (. also called logotype) is the name spelled out in unique typography or lettering. appeal to ethics/authority. appeal to emotion. appeal to logic. WHAT WILL WE LEARN TODAY?. Learn how ethos, pathos, and logos are used to persuade effectively by correctly identifying when an author uses these tools AND how/why they effect the reader. THEN – use these tools to effectively persuade others on a key issue.. Persuasive Appeal. To ask for aid, support, mercy, sympathy, or the like. To make an earnest request. Your appeal is HOW you are persuading your audience. 3 Appeals: Ethos, Pathos, Logos. Mode 1: Ethos. for . “WAY SMART” . Middle School Students. By Chuck Bennett. There is one thing that . ALL of you. . will be wanting in the next few years.. Here’s a hint…. Here’s another hint…. Maybe you’ll be satisfied with your parents’ car..