Graphic design is the process of visual communication and problemsolving through the use of typography space image and color Graphic design problem solving action Commercial amp noncommercial ID: 782983
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Slide1
Graphic design basics
What to know about Graphic designs?
Slide2Graphic design
is the process of visual communication and problem-solving through the use of typography, space, image and
color
.
Slide3Graphic design – problem solving action
Commercial & non-commercial
Visual communication
Visual creativity coordinated with communication, technology and business knowledge
Slide4Communication elements
Typography
Visual materials
Animation
Sound
Slide5Graphic design is rational, so every created emotion has to be motivated and based on something.
Slide6GOOD graphic design
Complete
in
itself
Original
To not
irritate
Easy understandable
Performs
its function
Slide7Aspects of Graphic design
Composition
Colors
Typography
Slide8I. Composition
Balance
Metre
Alignment
Contrast
White space
Kiss
The third rule
Slide91. Balance (symmetry)
Slide101. Balance (asymmetry)
Slide111. Balance
Slide121. Balance
Slide13Slide141. Balance (round symmetry)
Slide15Slide162. Metre
Slide17Slide183. A
lignment
Slide19Slide204. Contrast
Slide21Slide224. White space
Slide23Slide24Slide255. KISS (Keep It Simple, Stupit)
Slide26Slide27Slide286. The third rule
Slide29Slide30II. COLOR
Colorit
Psychology
Symbolism
Slide31Slide32III. Typography
Composition of letters, words and text.
Slide33III. Typography
Font
Font style (Serif, Sans-Serif, Script, Display)
Font selection
Hieararchy of fonts
Text Composition
Slide34Slide35Slide36Conclusion
Good graphic design has to have graphic elements which communicates the right message, have composition with harmony, corect colorit and the right font.
+ A perfect advertisment should have an
extream consequence.
Slide37Slide38Slide39