Graphic design basics What to know about Graphic designs? - PowerPoint Presentation

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Graphic design basics

What to know about Graphic designs?

Graphic design

is the process of visual communication and problem-solving through the use of typography, space, image and 

color

.

Graphic design – problem solving action

Commercial & non-commercial

Visual communication

Visual creativity coordinated with communication, technology and business knowledge

Communication elements

Typography

Visual materials

Animation

Sound

Graphic design is rational, so every created emotion has to be motivated and based on something.

GOOD graphic design

Complete

in

itself

Original

To not

irritate

Easy understandable

Performs

its function

Aspects of Graphic design

Composition

Colors

Typography

I. Composition

Balance

Metre

Alignment

Contrast

White space

Kiss

The third rule

1. Balance (symmetry)

1. Balance (asymmetry)

1. Balance

1. Balance

1. Balance (round symmetry)

2. Metre

3. A

lignment

4. Contrast

4. White space

5. KISS (Keep It Simple, Stupit)

6. The third rule

II. COLOR

Colorit

Psychology

Symbolism

III. Typography

Composition of letters, words and text.

III. Typography

Font

Font style (Serif, Sans-Serif, Script, Display)

Font selection

Hieararchy of fonts

Text Composition

Conclusion

Good graphic design has to have graphic elements which communicates the right message, have composition with harmony, corect colorit and the right font.

+ A perfect advertisment should have an

extream consequence.