PPT-Logos & Letterhead

Global Connections Seminar What is a logo A logo is a unique identifying symbol A logo also is called a brandmark mark identifier logotype or trademark Types of Logos Logos can take the form of a . Argument by Logic. Logos- Gain the High Ground. Messages that appeal only to the speaker have a tendency to boomerang- You have to convince your audience that the choice you offer is the most “advantageous”– to the advantage of– the audience.. “the art of . persuasion”. 1. The art of speaking or writing . effectively. 2 . Writing, speaking or communicating as a means of . persuasion. .. RHETORIC. : . What is it?. Where do we see rhetoric in society today?. Aristotelian Appeals. Essential Question. What are Rhetorical Appeals and how can I identify and use them in informational text and in my writing?. The Rhetorical Triangle. A way of thinking about what's involved in any . STYLES OF LETTERS (EMAILS). Formal – is written to people the writer doesn´t know, it . do. es. n´t. . have a personal tone. Neutral – is often written to people the writer knows but not very well or to people who are in a formal relationship with us (boss, colleagues, old clients…). A work in progress by Ralph Wahlstrom. The Rhetoric of Scamming: . Ethos, Logos, and Pathos in my Inbox-. an absurd but relevant anecdote. 2. “. What did you do . in . school today?”. To: CEO/Owner. “Not . an inch to the west! Not an inch to the east! . I’ll stay here, not budging! I can and I . will. If . it makes you and me and the whole . world stand still. !” . --from Dr. . Suess. ’ “The . Pizza. Opening Soon!. Project/Book Discussion. Read and discuss book to get familiar w/ . Frillio’s. Website -- . www.frilliospizza.com. Design tips (. pg. 14-18). Design elements & shapes. Choose words wisely (. Slogan. A short and striking or memorable phrase used in advertising. Nike. McDonalds. Snickers. Subway. Presidential Slogans. Zachary Taylor – For President of the People. Abraham Lincoln – Vote Yourself a Farm. appeal to ethics/authority. appeal to emotion. appeal to logic. WHAT WILL WE LEARN TODAY?. Learn how ethos, pathos, and logos are used to persuade effectively by correctly identifying when an author uses these tools AND how/why they effect the reader. THEN – use these tools to effectively persuade others on a key issue.. Aristotle’s Appeals. Who is Aristotle?. Aristotle (384 – 322 BCE) wrote an amazing range of subjects – from logic, philosophy, and ethics, to physics, biology, psychology, and . rhetoric. .. Rhetoric (. 1. Simple shapes are good shapes. .. 2. Fewer colors & fonts . will maximize . effect. .. 3. Plainer fonts are more memorable.. . 4. . Black & white is as good as . color . . . Or better. . What appeal are advertisers using to get you to buy their product?. Snob Appeal, Bandwagon, Plain Folks, Repetition, Testimonial, Patriotism, Expert Opinion, Weasel Words. Objective:. You . have in front of you Ethos, Logos, and Pathos Cards, as well as cards with different persuasive techniques (bandwagon, snob appeal, . Exploring Different Types of Appeals. Emotional (pathos) - appeals to feelings. Ethical (ethos) – appeals to values. Logical (logos) – appeals to reason/logic. Each different rhetorical situation you find yourself in will call for you to use a different balance of these three types of appeals. . for . “WAY SMART” . Middle School Students. By Chuck Bennett. There is one thing that . ALL of you. . will be wanting in the next few years.. Here’s a hint…. Here’s another hint…. Maybe you’ll be satisfied with your parents’ car..