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Logos & Letterhead Logos & Letterhead

Logos & Letterhead - PowerPoint Presentation

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Uploaded On 2016-03-10

Logos & Letterhead - PPT Presentation

Global Connections Seminar What is a logo A logo is a unique identifying symbol A logo also is called a brandmark mark identifier logotype or trademark Types of Logos Logos can take the form of a ID: 249571

logo logos letterhead visual logos logo visual letterhead types mark symbol form representational brand identity pictorial social abstract object amp emphasis snyder

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Slide1

Logos & Letterhead

Global Connections SeminarSlide2

What is a logo?

A logo is a unique identifying symbol.

A logo also is called a

brandmark

, mark, identifier, logotype, or trademark.Slide3

Types of Logos

Logos can take the form of a

wordmark

.

Wordmark

(also called logotype) is the name spelled out in unique typography or letteringSlide4

Types of Logos

Logos can take the form of a

lettermark

.

The logo is created using the initials of the brand name.Slide5

Types of Logos

Logos can take the form of a symbol mark -- an abstract or non-representational visual or a pictorial visual.

An abstract symbol mark is a representational visual with an emphasis on the intrinsic form, an extraction relating to a real object modified with an abstract emphasisSlide6

Types of Logos

A non-representational or non-objective symbol mark is a visual which is a non-pictorial visual that symbolizes the brand or social cause, one that does not relate to a person, place, activity, or an identifiable object.Slide7

Types of Logos

A pictorial symbol mark is a representational image that symbolizes the brand or social cause; it relates to an identifiable person, place, activity, or object.

Slide8

Types of Logos

Combination mark

A combination of words and symbolsSlide9

Logos & Visual Identity

A logo plays a key role in the visual identity of a brand, social organization, or company. Slide10

Applications for a Logo

A logo should work for all necessary applications.

Packaging

Stationery (letterhead, business card, envelope)

Signage

Advertisements

Clothing

Posters

Shopping bags

Menus

Forms

CoversSlide11

Letterhead

A staple of any visual identity is stationery/letterhead.

Most designers position information at the head, or top, of the page, which is why we call it letterhead.Slide12

Choosing Font & Color

Choosing a font

and color for

a

logo/letterhead

should be based on:Both form and expression Meaning Slide13
Slide14

4633 B Coronet Ave

Virginia Beach, VA 23455

757.555.5555

katherine.snyder

@ vbschools.com

4633 B Coronet Ave

Virginia Beach, VA 23455

757.555.5555

katherine.snyder@vbschools.comSlide15
Slide16

Assignment

Using MS Publisher…

Create

three logo designs using your name.

Create

one letterhead design on an 8.5 X 11 sheet of paper using one of the three logos you designed

.

Your logo should be multi-purposeful; you will be required to use it on

your website