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Smart Practices in Reframing Smart Practices in Reframing

Smart Practices in Reframing - PowerPoint Presentation

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Smart Practices in Reframing - PPT Presentation

migration narratives An Overview of key insights for OHCHR Expert meeting Eóin Young Programme Director youngicpolicyadvocacyorg International Centre for Policy Advocacy wwwicpolicyadvocacyorg ID: 527235

reframing amp frames policy amp reframing policy frames stories migration concerns debate identity frame open narratives icpolicyadvocacy future strong

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Slide1

Smart Practices in Reframing migration narrativesAn Overview of key insights for OHCHR Expert meeting

Eóin Young, Programme Director (young@icpolicyadvocacy.org) International Centre for Policy Advocacywww.icpolicyadvocacy.org

Session 1 – What do we know about how to reframe the migration narrative April 21, 2016 – OHCHR, GenevaSlide2

International Centre for Policy Advocacy

Mission:bringing more voices, expertise and evidence into policy decision-making and promoting an enabling environment where policy decisions are grounded in the public interest

International Berlin-based NGO

Since 2012, but working in field since 2002 (Open Society Foundations)

Expertise in policy, process and pedagogy

Working wide & deep with researchers, NGOs, & government sectors

Minority inclusion - Roma Initiatives and At Home in Europe (OSF) Slide3

Contact/Follow ICPA!

Stay in touch!Websiteicpolicyadvocacy.orgFacebookfacebook.com/icpolicyadvocacy

Twitter@ICPAdvocacySlide4

What I'll cover

Lessons from liberal - what’s not really working Frames as identity stories & agenda settersReframing to open the debateResistance to reframing approaches

ICPA Reframing Migration Narratives projectSlide5

Lessons - More a lecture than a conversation

British Future (2014), How to talk about Immigration Slide6

Frames as identity stories & agenda setters

Populists link legitimate concerns to anti-immigant rhetoric Stories we tell ourselves to explain the complicated world, but also socialised stories People are frame-driven - Strong attempts to change can even ‘backfire’Dominant media frames/narratives are the space to make good policy

Slide7

Why frames matter? – Strong Negative Frame

Invasion, security, even identity threats Natural disaster metaphors – waves, tsunamis, swarms, avalanches

Crisis/chaos pictures Slide8

Why frames matter? – A more positive frame

Welkommeskultur/Refugees Welcome humanitarianism, compassion, duty, inclusion, workforce for the future Slide9

Frames as identity stories & agenda setters

Populists link legitimate concerns to anti-immigant rhetoric Stories we tell ourselves to explain the complicated world, but also socialised stories People are frame-driven - Strong attempts to change can even ‘backfire’Dominant media frames/narratives are the space to make good policy

Slide10

Acknowleging legitimate concernsSlide11

Ways in / Reframing

Find overlapping concerns Targeting the anxious/mushy middle Put another story on the table to open out the debate

Institute of Public Policy Research (2014),

A fair deal on migration for the UKSlide12

Ways in / Reframing

Find overlapping concerns Targeting the anxious middle Put another story on the table to open out the debate

Welcoming America

Moving is normal

The dignity

of Work

Citizenship & Patriotism

FrameWorks

Institute

Humanitarianism

Pragmatism -

what works for us

Prosperity

British

Future

“New us”,

not “them and us”

Not just Doctor

& nurse

Doctor,

nurse & patientSlide13

Resistance to reframing

It’s a weak response and we have a moral obligationBut this is sequencing, not selling outThis is fancy PR, wordsmithingNo, its a chance to structure the debateIf only they understood…Be smart about the emotional realities

Slide14

ICPA Toolkit

Reframing Migration Narratives Tool Kit1

Narrative Map of the Migration & Inclusion Debate in the UK & Germany based on Social Media Analysis

2

Cases of reframing campaigns

from UK and Germany

3

Short Videos on

why frames matter in the debate

4

Guidelines on reframing

Plans

1

Workshop for Spokespeople

& Campaigners

2

Convene practitioners

to add more depth & cases

3

Expand

the toolkit to other countriesSlide15

Well established & applied

FieldsPolitical CommunicationBehavioral

EconomicsCognitive Linguistics

Negotiation and Conflict Transformation

Policy analysis

Projects

Changing

minds (UK)

British

Future (UK)

America’s Voice (USA)

The

FrameWorks

institute (USA)

Welcoming America (USA)