Why should people bother to buy from you when they can buy - PowerPoint Presentation

Slide1

Why should people bother to buy from you when they can buy from the competition?

Jane CarterGolf UnlimitedSlide2

What do we know?Supply and demand means:You need to look after the customers you haveYou need to ask for the business!2000 golf clubs- 1500 competing in the same ‘space’Being different is tough- or is it?Slide3

Club A v Club BWhat makes the real difference?Slide4

How are clubs winning business from you?They are:-Actively and consistently marketing and sellingOffering great customer serviceTaking care of their customers before, during and after the saleMembers- retention plansVisitors- keeping in touch

Societies- keeping touch and saying thank you Slide5

So make 2016 the year you start to win your fair share of the business........Slide6

Getting Inside your customers’ heads?Where are your competitors coming up short?What do golfers want that is better? Can you offer it?Identify your best ‘crowds’ and target your offerBusiness

Game improversWomenGolf societiesSlide7

You get known for what you doSo what is your golf club known for?Is it the right stuff?Warm welcomeServiceFoodGreat golf courseSaying thank you

Inviting them backSlide8

What the customer thinks matters more than you imagine Customers matter! Members are customers!

Knowing what they think about you will

matters even more

Do

a customer survey and ask the most important question of all..........

Take a free handout!Slide9

Don’t compete on price95% of people don’t buy on price no matter what they sayYou are in the entertainment business- don’t sell a commodityWhen was the last time you put your prices up?Slide10

Ask for the businessBoring....but data, data, data5% of customers leave us because they die5% of customers leave us because they ‘die’ gracefully, (move on, give up golf)65% move on because someone else has asked for the business...... and they are indifferent to youCommit to collecting data and start using it effectivelySlide11

Make it easy for people to buy from youIt’s a connected worldSmartphone usage growing at an incredible rate- 25-35 year olds!Online booking will be the industry norm-whether we like it or not

If you are in the third party ‘space’, make sure you are offering the same customer booking journeySlide12

Create a resource and time budget for your marketing activityGolf is a great game-but we don’t sell itHow does sales and marketing feature and operate in your business? Do they?Marketing doesn’t just happenCommit time, resource and money- and have a plan!Slide13

Remember the ‘Power of One’ People take up the game because someone suggests itPeople join a club because someone recommends itPeople play more frequently because someone invited themIf every ‘1’ brought you ‘1’ more……..Slide14

Harness the ‘power of one’Existing customers are the most powerful form of marketing we have………..Do you ask them to find you business?Examine every aspect of your marketing and start with the customers you have Member get member Visitors – ‘forward to a friend’

Group organisers- money off vouchersBut you need to know who they are- DATASlide15

Make 2016 the year you ‘just do it’Because if you don’t, your competitors will be.......Slide16

Good Luck!Jane CarterGolf UnlimitedJane.carter@golfconsulting.co.ukMobile 07918 636841www.golf-unlimited.co.uk