PPT-Communication Strategy and Plan

Content Communication Strategy Introduction Communication Strategy Communication Importance Communication Objectives Guiding Principles WPII Stakeholders Communication Development and Delivery. Social, PR . and SEO. Chicago Social Media Marketing . Group – FEB 2015. “I knock down walls, create brand belief systems and design performance plans that deliver.”. Former journalist, internet pioneer and entrepreneur, thought leader, chief executive with vision and execution chops. 8. Objectives. Ad Plan Components. Setting Ad Objectives. Ad Budgeting (%, SOV, O&T). Advertising Plan in Context. Ad Plan. Specifies thinking & tasks needed to conceive & implement an effective advertising effort. Bad Planning. VS. S: 30s. Mute: 35s. Ch. 18. Planning Programs and Campaigns. Media Techniques. News Releases. Feature Placements. Publicity Photos. Video Clips. Online Newsrooms. Satellite Media Tours. The Competent Communicator. Chapter 4 . The competent communicator. Objectives:. Define competent communication. Describe the five communication acts. Provide examplesof speaking and listening for each of the five communication acts. Learning Unit 1: Communication and the organisation. 10 Learning Unit Objectives (LUO); . 6 sessions; . Barker & . Angelopulo. 2013: 3-37; 75-76;. Test, assignment & exam. Mechanistic view. Interactional view. the advertising industry. Players in the Advertising Industry. The Advertisers. Global . Global Strategy. Biggest spenders. Local Adaptation of ATL. Local Strategy for BTL. Work with global affiliated agencies. Core Strategy. Adopted 10. th. July 2014. Legal challenge period expired – no legal challenge. Statutory Development Plan comprises:. Core Strategy. Saved Policies from B&NES Local Plan. Joint Waste Core Strategy. A three stage approach to developing and implementing a business strategy. Establish Steering Group. Develop . project . p. lan. Undertake . research. End State . options . and . selection. End State Development. Update. Provided to the National Board Members . June 13, 2017. Strategy Plan Updates. What . the plan . called . for and where . we are now. 2.2 Summary of Organizational . Goal. . Increase Impact . INDIVIDUAL PROJECT. KENNETH C HOLMES. MKTG630-1502B-03. PROFESSOR GENE TOPPER. June . 22, . 2015. KEY PLAN OBJECTIVES. MM’s sales. MM’s market share percentage. MM’s customer base. MM’s customer brand awareness percentage. INDIVIDUAL PROJECT. KENNETH C HOLMES. MKTG630-1502B-03. PROFESSOR GENE TOPPER. June . 22, . 2015. KEY PLAN OBJECTIVES. MM’s sales. MM’s market share percentage. MM’s customer base. MM’s customer brand awareness percentage. Contents. Market Overview & Business Objectives. Smart TV Communication Strategy. Market share by key segments. Total CTV Market share in 2011. 45%. 40%. 35%. 30%. 25%. 20%. 15%. 10%. 5%. 0%. 2008. Kunda C. Mwila, Managing Director, Just Click (Media & Communications Consultants). Table of Content. Introduction. Stakeholders Inception . Meeting. Strategic Goal and Pillars. Desk Review of . Topic . 5 . – Planning marketing communications. Understand the structure of a marketing communications plan. Identify and discuss communications objectives. Examine the different steps used in a marketing communications plan .