PPT-Chapter 7 Blue Ocean Strategy

Overcome Key Organizational Hurdles httpwwwyoutubecomwatchvEXu6lQqhieA The Four Hurdles 1 Cognitive Waking Employees up to the need for a strategic shift 2 Limited Resources The greater the shift in strategy the greater it is assumed are the resources needed to execute it. Rockefeller Jr Memorial PKWY Big Hole NB Cowpens NB Fort Donelson NB Fort Necessity NB Moores Creek NB Petersburg NB Stones River NB Tupelo NB Wilsons Creek NB Kennesaw Mountain NBP Richmond NBP Brices Cross Roads NBS Chickamauga and Chattanooga NMP Go where the profits and growth are. - and where the competition isn’t. . W. Chan Kim & Renée Mauborgne. Smaller Regional Circus. Ringling Brothers. The Strategy Canvas . of Cirque du Soleil. Explain Who developed the Blue Ocean Strategy. Explain What is a Business Universe. Differentiate between Blue Ocean and Red Ocean. Describe the Importance of Blue Ocean Markets. Explain Key Terms Related to Blue Ocean Strategy. Team 6. Bryan . Fetterman. . Molly Murdock. John Fletcher. Reece Macdonald. Will . Kerlick. Analytical Tool and Frameworks. Strategy . Canvas. Four Actions . Framework. 3 Characteristics of Good . Strategy. By: Anthony Gauthier, John Bell, Austin Hughes, Travis Messerschmitt, and Michael Wilson. An Absence of Analytics. There are many tools for success in red . o. ceans.. Effective blue ocean strategy is risk minimization not risk taking.. . H. ighly competitive markets, where market space is crowded . C. hances for profit and growth are reduced. . . Blue Ocean. Markets with many opportunities for highly profitable growth. . Milos. . Kustudija. , Dustin Pace, Matthew . Zaney. Cirque du Soleil. Main Focus: Cirque du Soleil. Guy . Laliberte. , CEO of Cirque du Soleil. Created in 1984 by a group of street performers. In less than 20 years Cirque du Soleil has achieved a level of revenues that took Ringling Bros. and Barnum & Bailey more than 100 years to attain. Taylor . Hutcherson. Roger May. Kody. Roach. Blue Ocean Strategy. Conclusion: The Sustainability and Renewal of Blue Ocean Strategy. Introduction. Creating a blue ocean strategy is not a static achievement but a dynamic process. Dylan Taylor, Jenny Broussard, Scott Bednorz, Grant Moffett. Reach Beyond Existing Demand . Focus mainly on existing customers . Drive for finer segmentation to accommodate buyer differences . Conventional Strategy Practices to Challenge . Larin. Sanders . Brian Davis . Ivan Salazar . Chapter Overview . Discovering the right strategic plan to get to the blue ocean strategy . Four steps . 1. Visual Awakening . 2. Visual Exploration . 3. Visual Strategy Fair .  . INSEAD . Blue Ocean Strategy Institute . 2012. Blue Ocean Strategic Moves . from iPod to iPad. 1996 . – the Apple debacle.  . INSEAD . Blue Ocean Strategy Institute . 2012. . 2011. . -. Group 4. :. Katy Neely. Matt . Tevis. Hunter Pond. Andrew McDonald. Shelly Brown. The Sequence of Blue Ocean Strategy. Testing for Exceptional Utility. Phillips’ CD-I “Imagination Machine”. Buyer Utility Map. Brandon Seitz, Laycie Duncan, Dylon Wieland, Regan Raines. Strategic Sequence. Buyer Utility. Does offering unlock exceptional utility?. Strategic Price. Does product have an attractive price?. Cost. Blue Ocean Strategy: Chapter 5 Team 5: Robert Smith, Luis Hernandez and Gloria Solorzano Overview of Chapters What have we learned so far? The importance of creating blue oceans? The analytical tools and Frameworks needed in order to execute blue ocean strategy