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Chapter 5 – Blue Ocean Strategy Chapter 5 – Blue Ocean Strategy

Chapter 5 – Blue Ocean Strategy - PowerPoint Presentation

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Uploaded On 2018-11-08

Chapter 5 – Blue Ocean Strategy - PPT Presentation

Dylan Taylor Jenny Broussard Scott Bednorz Grant Moffett Reach Beyond Existing Demand Focus mainly on existing customers Drive for finer segmentation to accommodate buyer differences Conventional Strategy Practices to Challenge ID: 721448

existing noncustomers ocean customers noncustomers existing customers ocean tier industry blue focus segmentation defense aerospace commonalities differences reach strategic

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