PPT-Blue Ocean Strategy Chapter 4

Larin Sanders Brian Davis Ivan Salazar Chapter Overview Discovering the right strategic plan to get to the blue ocean strategy Four steps 1 Visual Awakening 2 Visual Exploration 3 Visual Strategy Fair . Rockefeller Jr Memorial PKWY Big Hole NB Cowpens NB Fort Donelson NB Fort Necessity NB Moores Creek NB Petersburg NB Stones River NB Tupelo NB Wilsons Creek NB Kennesaw Mountain NBP Richmond NBP Brices Cross Roads NBS Chickamauga and Chattanooga NMP An Ocean of opportunities. Philippe VALLETTE. Co-President, World Ocean Network. General Manager. , . Nausica. á. Where are we today?. Overexploitation : 80 % of fish stock over exploited or fully exploited. Go where the profits and growth are. - and where the competition isn’t. . W. Chan Kim & Renée Mauborgne. Smaller Regional Circus. Ringling Brothers. The Strategy Canvas . of Cirque du Soleil. Explain Who developed the Blue Ocean Strategy. Explain What is a Business Universe. Differentiate between Blue Ocean and Red Ocean. Describe the Importance of Blue Ocean Markets. Explain Key Terms Related to Blue Ocean Strategy. Team 6. Bryan . Fetterman. . Molly Murdock. John Fletcher. Reece Macdonald. Will . Kerlick. Analytical Tool and Frameworks. Strategy . Canvas. Four Actions . Framework. 3 Characteristics of Good . Strategy. By: Anthony Gauthier, John Bell, Austin Hughes, Travis Messerschmitt, and Michael Wilson. An Absence of Analytics. There are many tools for success in red . o. ceans.. Effective blue ocean strategy is risk minimization not risk taking.. . H. ighly competitive markets, where market space is crowded . C. hances for profit and growth are reduced. . . Blue Ocean. Markets with many opportunities for highly profitable growth. . Eggerman. Alexander . Johnson. Miguel A. . Lopez. Hannah Stephens. Carissa . Tarnowski. Preview. Cirque du Soleil. Blue Vs. Red Ocean. Creation of New Blue Oceans. Blue Oceans. Blue Vs. Red. Result of Blue Ocean Initiatives. Taylor . Hutcherson. Roger May. Kody. Roach. Blue Ocean Strategy. Conclusion: The Sustainability and Renewal of Blue Ocean Strategy. Introduction. Creating a blue ocean strategy is not a static achievement but a dynamic process. Dylan Taylor, Jenny Broussard, Scott Bednorz, Grant Moffett. Reach Beyond Existing Demand . Focus mainly on existing customers . Drive for finer segmentation to accommodate buyer differences . Conventional Strategy Practices to Challenge . Chapter 6: Get the Strategic Sequence Right. Team 2 Presenters . Quintin Jordan Chris Flockerzy . Sarah Doyle Lydia Herschap. Raquel Vasquez Monica Del Bosque.  . INSEAD . Blue Ocean Strategy Institute . 2012. Blue Ocean Strategic Moves . from iPod to iPad. 1996 . – the Apple debacle.  . INSEAD . Blue Ocean Strategy Institute . 2012. . 2011. . -. Brandon Seitz, Laycie Duncan, Dylon Wieland, Regan Raines. Strategic Sequence. Buyer Utility. Does offering unlock exceptional utility?. Strategic Price. Does product have an attractive price?. Cost.  . INSEAD . Blue Ocean Strategy Institute . 2012. Blue Ocean Strategic Moves . from iPod to iPad. 1996 . – the Apple debacle.  . INSEAD . Blue Ocean Strategy Institute . 2012. . 2011. . -.