Webinars or If You Build It They Will Come Rebecca DanielBurke PhD Director Professional Projects amp Career Services rburkecounselingorg ACA Webinar Factoids Did you know that The current ID: 335065
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Producing Quality Webinars: or If You Build It They Will Come
Rebecca Daniel-Burke, PhD
Director, Professional Projects & Career Services
rburke@counseling.org
Slide2
ACA Webinar Factoids
Did you know that:
The current
DSM-5 webinar series has over 1,000 participants and has made over $120,000?
Did you know that:Between 70-95%Of webinar participants are clinicians in private practice or community settings?(There is a live poll before each webinar)Slide3
Why are so many clinicians buying webinars?
It’s difficult to attend an ACA conference if you are a clinician in private practice. There is the cost of the registration, airfare, hotel, food, etc.; and you are losing revenue the entire time.
The webinars have included many clinical offerings.
We keep each webinar to an hour, one could actually see a client before and after that hour.Slide4
Starting a Webinar ProgramSlide5
Partnering with a Company that Produces Webinars or DIY
Partnering
In the beginning we negotiated a “per registrant” cost
Now that we have large numbers of registrants we have a “per live-event cost”
DIY
There are some do-it-yourself webinar programs out there
The jury is out on the quality of these programs
We wanted/needed the technical help and event producers to produce a quality programSlide6
Now you have a partner, you need a subject
This is where it comes in handy if you have been a counselor in a variety of settings for years!
Ask yourself:
What is interesting to counselors?
What do they need in terms of their practice? Their licensure?What is topical? What do they need to know?What do they want to know?Slide7
Use Your Personal Committee
I ‘ll bet you know a lot of counselors
Develop an email list of counselors whom you respect
Seek their wisdomWrite to them asking them “What do counselors in your setting need/want to know?”Slide8
You Will Need to Consult Your Committee One More Time
When you collaborate, discuss, and decide on a topic the next question is: Who is the right presenter for the topic?
Start a list. There are the experts and there are presenters you discover through word of mouth.
Then it is time to call the possible presenters and see how a conversation goes, after all a webinar is a form of conversation.
It is very, very important to get the right presenters. They will make or break your webinars. They must commit to a date as soon you will have marketing materials made up and there is no turning back.When I started the DSM-5 six-part webinar series process, I had 15 names.Slide9
Dates, Times, TitleDetails, Details, Details
By the time you discern: who is a good speaker, that they know the subject, what their schedule is, what your schedule is, you are left with six!
You come up with a spiffy title like: Creative Counseling When You Don’t Have Time to be Creative and Why Does Culture matter, Isn’t Counseling just Counseling Regardless?
Then it is time to head to your marketing department.
You need flyers, ads, banners for websites, etc.You schedule email blasts, social media campaigns, and consider every media vehicle available to you.Slide10
Training Time
You will need to schedule training times with each presenter and your event person.
The three of you will meet online and go over the platform (this takes about ½ hour)
You will need to get the speakers slides a week before the live event. There may need to be tweaking. By this time the members have told me what they do and don’t like about the series. We adjust as we go.Slide11
The Day of the Event
You meet ½ hour before the live event to go over the platform again and do sound checks.
You need to be in a chat box with the participants, lining up their questions, answering questions, putting out fires. You have to remind them, should they need to leave, that they can watch it on-demand later.
You need to announce: if we don’t get to all of your questions, we will get them to the presenter and send you all an email with the responses.Slide12
Complaints
The only complaint we ever get about webinars is that they cost money
Webinars cost $2500 each to produce
Podcasts cost $100 each to produce
We continue to produce podcasts to include two recent ones on the DSM-5 and one (regarding a new ACA book: Solution-Focused Counseling)All 33 podcasts are free to members They cost $20 each to receive a CESlide13
Cost to Members
Webinar series
6 webinars
6 CEs
Members $119Non-members $159 Single webinar
1 webinar
1 CE
Members $29.95
Non-members $39.95Slide14
The Day After the Event
Remaining Questions
Create a word document with all remaining questions
Send it to your presenter with a big thank you.
Ask if they can get the answers in about a week.Lesson Learned
One counseling VIP wrote the answers in 40+ pages!
I now tell the presenter it is fine if the answers are very brief.
One VIP said the questions were so interesting that they gave him an idea for a new book!