Second and Third Conditionals - PowerPoint Presentation

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Second and Third Conditionals - PPT Presentation

wwwlearntoloveenglishcom Copyright 2015 Fiona Anne Ritchie All Rights Reserved What do you know about them What do they have in common Were they always so successful Bill Gates Richard Branson ID: 640232

virgin branson cola jobs branson virgin jobs cola reserved rights ritchie anne fiona 2015 learntoloveenglish copyright www richard apple successful steve failures

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Slide1

Second and Third Conditionals

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What do you know about them?

What do they have in common?

Were they always so successful?

Bill Gates

Richard Branson

Steve Jobs

Oprah Winfrey

James Dyson

Thomas Edison

Steven Spielberg

Walt Disney

Think about the famous people below.

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Lesson

Goal

Today we will be thinking about the professional profiles of these very successful

people and discussing them using second and third conditionals.

Bill Gates

Richard Branson

Steve Jobs

Oprah Winfrey

James Dyson

Thomas Edison

Steven Spielberg

If I hadn’t spent so much money on a new house, I would have been able to afford a holiday.

If Tim had told me, I’d have prepared for this meeting.

If I were the President, I would make sure everyone had enough to eat.

If my boss thought I was ready, he would give me a promotion.

Look at the sentences above. Which are

the second and

which are the third

conditionals?

What’s the difference between the second and third conditionals? What are they used for?

What’s the form for each? Conditionals

Second Conditional –

this is also referred to as the “unreal” conditional. It is used for situations in the present tense which are impossible or highly unlikely.

FORM

noun/pronoun

past simple

+noun/pronoun

‘d/wouldverb base form

Third Conditional – used to speculate about past events and about how things that happened, or didn’t happen, might have affected other things

noun/pronoun

‘d

had

hadn’tpast participle

+noun/pronoun

‘d havewould’ve/ would havecould’ve/ could havemight’ve/ might

havemust’ve/ must havepast participle

1. entrepreneur

A. practical

2. founded

embarrassment

3. diverse

C. tycoon

4. pragmatic

D. immense

5. candidly

varied

6. colossal

F. shrewdness

7. fiasco

openly

8. savvy

Set

Synonym Task

Match the following words to their synonyms on the right

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Before reading the articles think about the following question, what were their biggest failures and what were their biggest successes?

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Richard Branson

Richard Branson, the founder of Virgin Group, is worth an estimated £2.7 billion. He has founded over 100 diverse companies under the Virgin name including music, air travel, underwear, and wine. Although Richard Branson is undoubtedly one of the most successful entrepreneurs in the world, it hasn’t all been plain sailing and out of all the companies he has founded

fourteen

of them have failed. Branson however has a pragmatic approach to his failures and said on American Express Open Forum Blog, “My mother taught me that I should not focus on past regrets, so with regards to business I don’t

.”

One of his most spectacular failures was Virgin Cola. At the launch in 1994, Richard Branson, in a huge PR

campaign typical of him,

drove a tank down Fifth Avenue in New York and smashed through a wall of Coca-Cola cans effectively declaring

war on his main competitor. However, even with the enormous publicity garnered at the start of the campaign, Virgin Cola failed to make an impact on the soft drinks market. In fact, after the initial hype wore down,

Virgin Cola struggled to get just 3% of the UK market and indeed never made a profit. By August

2009, Virgin Cola had died a quiet death in the UK.

Although Richard Branson was admittedly brave to attempt to take on the soft drinks giants Pepsi and Coca-Cola,

his attempts were met with many raised eyebrows including from John Sicher, publisher of the US trade publication Beverage Digest. Sicher

said, “It would be easier to make a snowman in July in Florida than to take on Coke and Pepsi.”

In response to the launch of Virgin Cola, Coca-Cola immediately doubled its advertising and promotions budget. They also used their considerable influence to persuade distributors not to work with Virgin Cola. However, perhaps the main

reason they weren’t successful

(as admitted by Branson himself) was that there simply wasn’t a space in the marketplace for Virgin Cola. Consumers were

happy

with

both the

products offered by Coca-Cola and

Pepsi,

and with the price. As Branson

himself said,

Virgin Cola simply didn’t offer anything different

Branson has spoken candidly about his experiences with Virgin Cola’s failures and lessons learned from the venture. And it certainly hasn’t seemed to damage the ever expanding Virgin brand.

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Comprehension Questions

What did Virgin Cola fail to do?

When did Virgin Cola drop out of the UK market?

Can you make a third conditional sentence about the failure of Virgin Cola?If Richard Branson hadn’t tried so many different things he wouldn’t be as successful as he is. Do you agree?

Steve Jobs

Steve Jobs is undoubtedly one of the most recognizable entrepreneurs from that last few decades. At the time of his death in 2011 he was worth $11 billion dollars with shares in both Disney and Apple.

Jobs built Apple from the ground up starting with barely anything. In fact, along with his business partner Steve Wozniak, they sold possessions including a scientific calculator and a Volkswagen van to raise the initial $1300 start-up fund. Today Apple is one of the most recognizable brands in the world.

Even though Apple is now an incredibly successful company, Jobs did encounter early problems and failures. Arguably his biggest failure was the Lisa project. Development of Lisa began in 1978 and suffered from bad sales with only 100,000 units sold. However, costing $150 million to build and develop, it was a colossal loss for Apple. This fiasco led to Jobs being ousted from his role as CEO of Apple in 1985. He did go onto found NeXT computer but it was not a great success and the greatest achievement was perhaps being bought over by Apple in 1996, thus paving the way for Jobs to return to his roots at Apple.

After his return to Apple, Jobs went on to have some of his greatest successes with iPod, iTunes, iPhone and more. He displayed an unstoppable combination of business savvy and innovation which helped to shape technology as we know it today. But, would his successes have been as great without his failures? Speaking candidly about the situation Jobs said in his Stanford commencement speech:

“I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life,”

So perhaps it’s important to remember that a failure or a setback can and should be embraced as an opportunity to change the world.

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Comprehension Questions

What

was arguably Steve Jobs biggest failure?

What led to Steve Jobs losing his position at Apple?If Steve Jobs had stopped after the Lisa fiasco, how would the world be different now?If Richard Branson hadn’t tried so many different things he wouldn’t be as successful as he is. Do you agree?

Discussion Questions

If you were talking to someone at the start of their career what advice would you give them?

Steve Jobs

hadn’t learned from

his

early mistakes he

wouldn’t have been as successful. Do you agree? Discuss.Since the boom of online shopping, sales have gone down on many traditional high street stores including book stores, electrical stores and clothing stores. If you were the CEO of such a struggling store what would you do to compete with the online market?

If you were in the government of Spain what would you do to continue the current trend of economic growth?

What would you have done if you had been the leader of the country during the economic crisis?

How would you have designed your office building differently?

Optional Writing Exercise

Steve Jobs and Richard Branson had many pivotal moments in their career which helped them to become as successful as they did. Think about your own life and big decisions you made. U

sing the third conditional write about how your decisions shaped your current life

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