Mr Bernstein Recreation Marketing p p 1922 February 25 2013 Sports amp Entertainment Marketing Mr Bernstein Recreation Marketing What is recreation Kaser amp Oelkers ID: 308179
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Slide1
Sports & Entertainment Marketing
Mr. Bernstein
Recreation
Marketing
p
p
19-22
February
25,
2013Slide2
Sports & Entertainment Marketing
Mr. Bernstein
Recreation
MarketingWhat is recreation? Kaser & Oelkers: Renewing or rejuvenating your body or mind with play or amusing activityWhat are recreational activities? Kaser & Oelkers: Those activities associated with travel, tourism and amateur sports not associated with educational institutions
2Slide3
Sports & Entertainment Marketing
Mr. Bernstein
Recreation
MarketingTypically requires purchase of a combination of products and services: Lessons Practice facilities Equipment Travel Branded merchandise 3Slide4
Sports & Entertainment Marketing
Mr. Bernstein
Professional Recreational Sports
Some professional sports entertainment attempts to leverage the popularity of a recreational sportExample: Pro BowlingA marketable figure is important to professional recreational sportsExample: Tiger Woods and golf 4Slide5
Sports & Entertainment Marketing
Mr. Bernstein
Travel and Tourism Marketing
Traveling for pleasure (as opposed to business)Vacations, Honeymoons, Conventions, Family VisitsTravel marketing is based on… Market ResearchTravel and Recreation marketing both research…Target Markets and their Market Segments5