PPT-Sports & Entertainment Marketing

Mr Bernstein Recreation Marketing p p 1922 February 25 2013 Sports amp Entertainment Marketing Mr Bernstein Recreation Marketing What is recreation Kaser amp Oelkers. Of the 1920s. Leisure. Inventions of radio and motion pictures changed the way people spent their free time. . Radios . were a means to make a much greater variety of information and entertainment available to a wider audience. Licensing. What is licensing?. A legal agreement that allows a company the right to use another’s brand name, patent, or other intellectual property for a royalty fee. Why is Licensing Important. Licensing generates income for sports organizations and entertainment events. AFFILIATE MARKETING MANAGER - . 09/02/2015. THE FACTS. Launched 1999 - now 16 years old. 30 million loyal subscribers and growing. In . 11 languages , across . 50 . territories . and . 4 . feeds. Targeting . Marketing?. 1.3 Entertainment Marketing. Riverton High School. Mrs. Morrey. Objective…. Define Entertainment. Describe the Evolution of Entertainment Marketing. Opening Act…. Television networks are very interested . Capacitación en. seguridad para los empleados. Nuestra prioridad. En Fascination Entertainment Group, la seguridad tanto de los visitantes como de los empleados es nuestra prioridad. El equipo debe informar sobre cualquier accidente, independientemente de qué tan pequeño sea, con el fin de que el personal de seguridad especializado pueda documentarlo apropiadamente y reportarlo de manera oficial. . Free food and entertainment. Funded by patricians to…. Buy plebeian votes. Keep the mob amused so they wouldn’t cause trouble. The . Colosseum. Begun by Emperor Vespasian (70 CE) and finished by son Titus (79 CE), . Lesson 4.2. Discover What People Want. TWO LESSON GOALS. Explain the importance of understanding buyer behavior when making marketing decisions.. List and describe means of collecting marketing information for use in decision making.. Categories of Sports. 2. Chapter Objectives. Define sports marketing.. Identify the different categories of sports.. Differentiate between amateur sports and professional sports.. Discuss the significance of international sports.. Powerpoint. 1.05 B. WF SEM I. Explain the importance of understanding why . people . participate in/attend sports/events.. U. nderstanding . motivations, or the "internal factor that arouses, directs, and integrates a person’s behavior" . Do Now. How do you think sport differs from entertainment?. What is an Industry?. A group of organizations involved in the producing or handling of the same product or type of service. Industries can be further defined by subdivisions. SEM1 1.03. Professional Development. Acquire information about the Sport & Event Industry to aid in Career Choices. PI – Explain . career opportunities . in sport/event marketing. Identify Types of Businesses that offer Careers in Sports/Event Marketing. Finite amount of news on celebrities, so:. . 1) Tabloid thinking – who cares if it’s true if it will sell? We can retract it later.. . 2) Spying. . 3) Phone hacking . . *In 2011, Rupert Murdoch shut down . CO-BRANDED POWER UP UNITS What is marketing?. What is the marketing concept?. Explain the 5 P’s of marketing?. What is the difference between sports and entertainment marketing?. 7 functions of Marketing. Sports, Entertainment and Recreation Marketing.