PPT-Sports and Entertainment Marketing

Licensing What is licensing A legal agreement that allows a company the right to use anothers brand name patent or other intellectual property for a royalty fee Why is Licensing Important Licensing generates income for sports organizations and entertainment events. Anil Dua. Sr. Vice President –Marketing & Sales. Hero Honda. Competitive. Physical /mental /equipment. Formal . Informal. . Products. Passion. . Mass appeal. . So, there is immense value…. Of the 1920s. Leisure. Inventions of radio and motion pictures changed the way people spent their free time. . Radios . were a means to make a much greater variety of information and entertainment available to a wider audience. Mr. Bernstein. Recreation . Marketing . p. p. . 19-22. February . 25, . 2013. Sports & Entertainment Marketing. Mr. Bernstein. Recreation . Marketing. What is . recreation?. . Kaser. & . Oelkers. Nick . Michels. Russell Webb. Participation – Consumer/customer marketer has sold participation in sports and entertainment . Consumers – USE PRODUCTS. Discretionary income – money left over paying expenses (recreation) . and Contrasts. Learning Objectives:. Discuss the history of sports and entertainment.. Discuss the impact of sports and entertainment history on today’s market.. Explain how sports and entertainment marketers use tools to sell their products.. Most . Major Content Genres. Source: VAB analysis of multi-platform comScore data, November 2015. Sports . ESPN. NBC Sports Network. NFL.com. FOXSports.com . CBS Sports. Resignation Media. College Humor/Cracked. Anil Dua. Sr. Vice President –Marketing & Sales. Hero Honda. Competitive. Physical /mental /equipment. Formal . Informal. . Products. Passion. . Mass appeal. . So, there is immense value…. WHY. I Love Sports. Career. Earnings. Annual Income: $72,630. Taxes: $18,157. 50. Monthly Income: $4,539.38. Education. Middle Tennessee State University. Major: Marketing/Marketing Management. Classes:. Romanticizing the past and Striving for the future. Heroes. Comic Books. Batman. Superman. Radio. Lone Ranger. Romanticizes the west. Little Orphan Annie. Criticizes New Deal. Advocates for some vigilantism. Mr. Sherpinsky. Business Department. Council Rock School District. Logic Challenge. Solve the challenge and win points!. REMEMBER:. . This is . you-against-the-others. in the class… so . DON’T. Powerpoint. 1.05 B. WF SEM I. Explain the importance of understanding why . people . participate in/attend sports/events.. U. nderstanding . motivations, or the "internal factor that arouses, directs, and integrates a person’s behavior" . Independence Day Festivities in Canada, Mexico, and the U.S.. Get Ready. for 2016!. Sensation Park Entertainment Group will be hosting special Independence celebrations at parks in the United States, Canada, and Mexico. . Finite amount of news on celebrities, so:. . 1) Tabloid thinking – who cares if it’s true if it will sell? We can retract it later.. . 2) Spying. . 3) Phone hacking . . *In 2011, Rupert Murdoch shut down . No matter what level you\'re at, join the Sporty community and achieve your sports goals! Our all-in-one platform offers the ultimate offers social media and marketplace.

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