Mr Sherpinsky Business Department Council Rock School District Logic Challenge Solve the challenge and win points REMEMBER This is youagainsttheothers in the class so DONT ID: 672649
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INTRODUCTION TO SPORTS AND ENTERTAINMENT MARKETING
Mr. SherpinskyBusiness DepartmentCouncil Rock School DistrictSlide2
Logic Challenge
Solve the challenge and win points!
REMEMBER:
This is
you-against-the-others
in the class… so DON’T help anyone else!!!Slide3
Goals and ObjectivesDefine marketing
Know the difference between goods and servicesUnderstand the depth of Sports and Entertainment industriesExplain what is involved with Sports MarketingExplain what is involved with Entertainment MarketingSlide4
MARKETING The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.Slide5
PRODUCTSIncludes both goods and servicesSlide6
GOODS
Goods are tangible objects that are useful to consumers. Examples: tennis rackets, soccer balls, uniforms.Slide7
SERVICESServices are intangible and include tasks or acts performed for a customer for a price or fee.
Examples: Going to a Broadway play or to a NASCAR race.Slide8
SPORTS MARKETINGThe involvement of sports to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers.
Includes sponsorship, endorsements, promotion, and fan clubs.Slide9
PROFESSIONAL TEAMSBasketball: Philadelphia 76ers
Football: Philadelphia EaglesHockey: Philadelphia FlyersSoccer: Philadelphia UnionLacrosse: Philadelphia WingsBaseball: Philadelphia PhilliesSlide10
COLLEGIATE ANDSCHOLASTIC TEAMS
Penn State UniversityTemple UniversityVillanova UniversitySaint Joseph’s UniversitySlide11
VENUES: ARENAS,STADIUMS, COLISEUMS,
SPEEDWAYSLincoln Financial FieldWells Fargo Center
Citizen’s Bank ParkPocono SpeedwayKimmel Center
Academy of MusicSlide12
COMMERCIAL FACILITIESPenn’s LandingTower Theatre
Keswick TheatreElectric FactorySlide13
HEALTH CLUBSGold’s GymYMCA
NACCurvesRetro FitnessSlide14
RECREATIONAerobicsSoccer
BasketballSwimmingArea ParksSlide15
CAMPSTennis CampsBasketball Camps
Soccer CampsSlide16
PROFESSIONAL INDIVIDUAL SPORTSPGAWorld Tennis Association
PBASlide17
PROFESSIONAL INDIVIDUAL SPORTSRunningSwimming
GolfBowlingSnowboardingHorse racingSlide18
AMATEUR SPORTSAAU-Amateur Athletic UnionSlide19
AGENCIESMLB-Major League BaseballNBA-National Basketball Association
NFL-National Football LeagueNCAA-National College Athletic AssociationSlide20
SPORT SUPPORT SERVICESNASCAR Winston Cup Racing Wives AuxiliaryPhillies Wives AssociationSlide21
SPORTING GOODS INDUSTRYSports AuthorityNike
AdidasDick’s Sporting GoodsSketchersWilson’sSlide22
SPORTS SPONSORSCoca-Cola 500Wachovia Cup
Fiesta BowlsBank of America (Olympics)Red Bull Air RaceSlide23
SPORTS MEDIAESPN
ESPN2CBS SportsThe GOLF ChannelNBC SportsCNN SportsSlide24
SPORTS MARKETINGCan you name some
areas or types of categories involved in sports marketing?Slide25
Web Quest: How Many?PARTNERS- Research how many different
collegiate level sports identities and/or franchises there are in this Philadelphia region….Write out all the teams and namesMost verifiable names wins!Slide26
ENTERTAINMENT MARKETING Involves the use of
entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.Slide27
MUSIC INDUSTRYRCAAtlantic Records
Def JamWMG Warner Music GroupSony Entertainment GroupEMISlide28
MOVIE INDUSTRYWarner Bros.Disney
Actors GuildLucasFilmsUniversalMGMSlide29
THEME PARKSSix FlagsDorney Park
KnoebelsDutch WonderlandSlide30
RADIO INDUSTRYFMAM
CountryRapHip-hopJazzXM/Sirius Satellite RadioSlide31
FILM INDUSTRYSundance Film FestivalCannes Film Festival
Academy AwardsSlide32
TELEVISION INDUSTRYDawson’s Creek is filmed in the Wilmington area
QVC- West ChesterHSN- Home Shopping Network (Lancaster, PA)Pay-for-serviceComcastVerizon-
FiosDirect TVSlide33
DRAMATIC ARTS INDUSTRYChildren’s TheatreAdult’s Theatre
Academy of MusicMerriam TheatreSlide34
VIDEO GAME INDUSTRYX-BoxNintendo
SonySegaSlide35
FINE ARTS & SCIENCE INDUSTRYSmithsonian MuseumBen Franklin Museum
Philadelphia Art MuseumSlide36
NIGHT CLUB INDUSTRYFluidRoxxy ComplexShampooZee Bar
The BarbaryRumorClub 212Slide37
LITERACY INDUSTRYLibraries
FreeMembershipInternetBook StoresIndependents
Barnes and NobleAmazonSlide38
CASINOS INDUSTRYAtlantic City
Las VegasSugarhousePARCSlide39
HOBBIES/CRAFT INDUSTRYCar Show
PhiladelphiaBoat ShowAtlantic CityModel Train ShowKing of PrussiaSlide40
TRENDS IN SPORTS & ENTERTAINMENT
Sports:Naming RightsX-Games
Sport Specific ChannelsPlayer Shows
Talking Heads
Behind-the-scenes
Entertainment
Internet
Web Replay CastsSimultaneous media
Real lifeDVD RentalsRed Box
Net FlixHuluSlide41
IMPORTANCE OF SPORTS AND ENTERTAINMENTGenerates about
$213 to $350 billion in revenue.Approximately 112
million
people viewed the
2014
Super Bowl
.
70 Share (meaning 46% of all TVS)The average attendance per
NFL game is over 66,000.Slide42
IMPORTANCE OF SPORTS AND ENTERTAINMENT In 2013, approximately
16,346,710 people watched a NFL game. The NFL has $17.6 billion in television deals with CBS, FOX, ABC, and ESPN.
The NBA average is about 16,804
attendees
.
The average
MLB attendance is 20,000,000 per year.Slide43
IMPORTANCE OF SPORTS AND ENTERTAINMENTOver
35 million people visit Walt Disney World each year.The Titanic,
the movie
, grossed almost $1 billion in global ticket sales
.
U.S. Movie Ticket Sales
#1- Entertainment Profit CenterSlide44
IMPORTANCE OF SPORTS AND ENTERTAINMENTOver
195 million American households own a VCR/DVD. Over 130 million American households use DVR
or other digital recording devices.
92% of Americans subscribe
to Paid TV Service.Slide45Slide46
IMPORTANCE OF SPORTS SPONSORSHIPSNFL keeps scoring, closes in on $1 Billion in sponsorships mark
(Ad Age 2012)Most of the media landscape fragmentedNFL remains DVR-proof
NFL Network revenue grows in tandem with subscribe (Below in millions)
2007
$785
2008
$825
2009
$813
2010$870
2011
$946Slide47
WEB QUEST
Using the Internet, find the economic impact on the local economy for the following sports events: Nascar
Coca Cola 600
Super Bowl 2013 or 2014
NBA All-Star Game
Chick
fil
A Peach Bowl World Series Final Game The PGA Tour Championship Stanley Cup Final Game
Please indicate where you found the information (if internet, give URL address)Articles and information can be found using search engine, "economic impact of." Slide48
Economic ImpactNascar Coca-Cola 600
$230 million dollars (U.S) for Charlotte NCNorth Carolina Motorsports Association May’s NASCAR Sprint All-Star Race and Coca-Cola 600 Weeks.
Super Bowl (2013)$450-480 Million for New Orleans
National
Retail Federation, NRF, estimates that $10.1 billion will be spent on the Super
Bowl (2013),
that’s up from $8.87 billion in 2010 in overall spendingNBA All-Star Game
$95 million dollars (U.S) LA S & E
Commission (LASEC)$268.5 million (Dallas News Source-2010)Slide49
Economic ImpactChic-
Fil-A Peach Bowl$27.4 million dollars (U.S)The Atlanta Sports Council
World Series Final Game
$23.7
million
(
2013) for St. Louis $15.5 Million (2009) New York
city’s Economic Development Corp$25 million (2009) Philadelphia Sports CongressPGA Tour Champions (2012)$193 MillionSource: State of South Carolina
Stanley Cup Finals$12-15 million dollars (U.S)BizJournal.com Slide50
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