PPT-INTRODUCTION TO SPORTS AND ENTERTAINMENT MARKETING

Mr Sherpinsky Business Department Council Rock School District Logic Challenge Solve the challenge and win points REMEMBER This is youagainsttheothers in the class so DONT. Anil Dua. Sr. Vice President –Marketing & Sales. Hero Honda. Competitive. Physical /mental /equipment. Formal . Informal. . Products. Passion. . Mass appeal. . So, there is immense value…. Of the 1920s. Leisure. Inventions of radio and motion pictures changed the way people spent their free time. . Radios . were a means to make a much greater variety of information and entertainment available to a wider audience. Mr. Bernstein. Recreation . Marketing . p. p. . 19-22. February . 25, . 2013. Sports & Entertainment Marketing. Mr. Bernstein. Recreation . Marketing. What is . recreation?. . Kaser. & . Oelkers. Nick . Michels. Russell Webb. Participation – Consumer/customer marketer has sold participation in sports and entertainment . Consumers – USE PRODUCTS. Discretionary income – money left over paying expenses (recreation) . Entertainment has become a full-fledged industry. Every day a new player enters the market. The result is the cutthroat competition. The only way to survive and succeed in this ever-growing industry is to provide the best of the best services depending upon the needs and requirements. and Contrasts. Learning Objectives:. Discuss the history of sports and entertainment.. Discuss the impact of sports and entertainment history on today’s market.. Explain how sports and entertainment marketers use tools to sell their products.. Licensing. What is licensing?. A legal agreement that allows a company the right to use another’s brand name, patent, or other intellectual property for a royalty fee. Why is Licensing Important. Licensing generates income for sports organizations and entertainment events. Capacitación en. seguridad para los empleados. Nuestra prioridad. En Fascination Entertainment Group, la seguridad tanto de los visitantes como de los empleados es nuestra prioridad. El equipo debe informar sobre cualquier accidente, independientemente de qué tan pequeño sea, con el fin de que el personal de seguridad especializado pueda documentarlo apropiadamente y reportarlo de manera oficial. . Ivy Labs Summer Education Program. Brown University. Sports Industry. There are millions of participants . in . sports which then offers many opportunities for careers in sports management. Opportunities will include youth, high school, collegiate, and/or professional sports. WHY. I Love Sports. Career. Earnings. Annual Income: $72,630. Taxes: $18,157. 50. Monthly Income: $4,539.38. Education. Middle Tennessee State University. Major: Marketing/Marketing Management. Classes:. Romanticizing the past and Striving for the future. Heroes. Comic Books. Batman. Superman. Radio. Lone Ranger. Romanticizes the west. Little Orphan Annie. Criticizes New Deal. Advocates for some vigilantism. 1.06 Collect secondary marketing data to ensure accuracy and adequacy of information for decision making. Keys to Successful Marketing. Must understand and meet customer needs and wants. To meet customer needs, marketers must collect information. Lesson 4.2. Discover What People Want. TWO LESSON GOALS. Explain the importance of understanding buyer behavior when making marketing decisions.. List and describe means of collecting marketing information for use in decision making.. Do Now. How do you think sport differs from entertainment?. What is an Industry?. A group of organizations involved in the producing or handling of the same product or type of service. Industries can be further defined by subdivisions.