PPT-Importance of Sports and Entertainment Marketing

Do Now How do you think sport differs from entertainment What is an Industry A group of organizations involved in the producing or handling of the same product or type of service Industries can be further defined by subdivisions. Anil Dua. Sr. Vice President –Marketing & Sales. Hero Honda. Competitive. Physical /mental /equipment. Formal . Informal. . Products. Passion. . Mass appeal. . So, there is immense value…. Of the 1920s. Leisure. Inventions of radio and motion pictures changed the way people spent their free time. . Radios . were a means to make a much greater variety of information and entertainment available to a wider audience. Katelyn Linvill, Charlie Stone and . Roger Terry . Entertainment: A Major Part of the Economy. https://. www.youtube.com/watch?v=EO7YYLBZQZo. The Publics Fascination with Celebrities. Celebrity- A person well known in one of a wide variety of fields such as science, politics, or entertainment.. Nick . Michels. Russell Webb. Participation – Consumer/customer marketer has sold participation in sports and entertainment . Consumers – USE PRODUCTS. Discretionary income – money left over paying expenses (recreation) . Entertainment has become a full-fledged industry. Every day a new player enters the market. The result is the cutthroat competition. The only way to survive and succeed in this ever-growing industry is to provide the best of the best services depending upon the needs and requirements. and Contrasts. Learning Objectives:. Discuss the history of sports and entertainment.. Discuss the impact of sports and entertainment history on today’s market.. Explain how sports and entertainment marketers use tools to sell their products.. Most . Major Content Genres. Source: VAB analysis of multi-platform comScore data, November 2015. Sports . ESPN. NBC Sports Network. NFL.com. FOXSports.com . CBS Sports. Resignation Media. College Humor/Cracked. Marketing?. 1.3 Entertainment Marketing. Riverton High School. Mrs. Morrey. Objective…. Define Entertainment. Describe the Evolution of Entertainment Marketing. Opening Act…. Television networks are very interested . Movie & Entertainment. This fund is for investors, it is a revolutionary new investment company & movie marketplace providing, accredited investors, family & hedge funds and high net worth individuals with the opportunity of investing in potentially highly profitable films and movie related lots. It also provides members of the public to get involved via crowd funding.. Capacitación en. seguridad para los empleados. Nuestra prioridad. En Fascination Entertainment Group, la seguridad tanto de los visitantes como de los empleados es nuestra prioridad. El equipo debe informar sobre cualquier accidente, independientemente de qué tan pequeño sea, con el fin de que el personal de seguridad especializado pueda documentarlo apropiadamente y reportarlo de manera oficial. . Ivy Labs Summer Education Program. Brown University. Sports Industry. There are millions of participants . in . sports which then offers many opportunities for careers in sports management. Opportunities will include youth, high school, collegiate, and/or professional sports. CO-BRANDED POWER UP UNITS What is marketing?. What is the marketing concept?. Explain the 5 P’s of marketing?. What is the difference between sports and entertainment marketing?. 7 functions of Marketing. Sports, Entertainment and Recreation Marketing. . What is Marketing?. T. he . study of people and what they buy, how much they will pay, where they want to purchase a product, and how they are affected by promotional tactics and messages. .. The .