PPT-Sports Marketing Do you have a mind for business and a love of sports?

What is Marketing T he study of people and what they buy how much they will pay where they want to purchase a product and how they are affected by promotional tactics and messages The . Anil Dua. Sr. Vice President –Marketing & Sales. Hero Honda. Competitive. Physical /mental /equipment. Formal . Informal. . Products. Passion. . Mass appeal. . So, there is immense value…. Mr. Bernstein. Recreation . Marketing . p. p. . 19-22. February . 25, . 2013. Sports & Entertainment Marketing. Mr. Bernstein. Recreation . Marketing. What is . recreation?. . Kaser. & . Oelkers. and Contrasts. Learning Objectives:. Discuss the history of sports and entertainment.. Discuss the impact of sports and entertainment history on today’s market.. Explain how sports and entertainment marketers use tools to sell their products.. Licensing. What is licensing?. A legal agreement that allows a company the right to use another’s brand name, patent, or other intellectual property for a royalty fee. Why is Licensing Important. Licensing generates income for sports organizations and entertainment events. Anil Dua. Sr. Vice President –Marketing & Sales. Hero Honda. Competitive. Physical /mental /equipment. Formal . Informal. . Products. Passion. . Mass appeal. . So, there is immense value…. Understanding the Sports & Entertainment Product. Copyright . © . 2010 by Sports Career Consulting, LLC. UNIT 2. What is SEM?. Products:. Tangible, physical goods as well as services and ideas . Brandon . Hinze. Carly . Demple. . Vanessa . Babli. Background. Laramies Sports Bar and Grill has always been an idea from Brandon’s Uncle Bob. Bob has been a sports fanatic since he was a child and has always wanted to own a sports bar and grill. Bob decicided to help fund this bar in Laramie for many reasons. He believes Laramie is a great location with a bunch of students who are crazy about athletic events and group gatherings in general. Bob loves good food and watching big games with friends and family. Bob did not want the traditional old style looking venue though. Bob wanted to introduce a more modern styled bar to the Laramie area in order to balance out some of the western genre that canvases the town. This new bar will bring a different take on the current gather spots that run the town. Bob wants to focus on a few key concepts in order to make this business successful. Great service, delicious food, and a family friendly environment are some of the key focuses on this bar and its succuess. We are looking to have a fun friendly environment for people to come and hang out and laugh, talk, and gather with close friends. Accompanied by many delicious menu items, nightly specials, and plenty of beer, Laramies Sports Bar and Grill is looking to make an impact on the Laramie market. . Chapter Two. Mrs. Morrey. Putting the Customer First. 2.3 Target . Markets. 2.4 customer service. Define TARGET MARKETS and MARKET SEGMENTS. Describe how businesses use MARKET SEGMENTATION. Explain the importance of CUSTOMER SERVICE. Mr. Sherpinsky. Business Department. Council Rock School District. Logic Challenge. Solve the challenge and win points!. REMEMBER:. . This is . you-against-the-others. in the class… so . DON’T. Categories of Sports. 2. Chapter Objectives. Define sports marketing.. Identify the different categories of sports.. Differentiate between amateur sports and professional sports.. Discuss the significance of international sports.. Do Now. How do you think sport differs from entertainment?. What is an Industry?. A group of organizations involved in the producing or handling of the same product or type of service. Industries can be further defined by subdivisions. SEM1 1.03. Professional Development. Acquire information about the Sport & Event Industry to aid in Career Choices. PI – Explain . career opportunities . in sport/event marketing. Identify Types of Businesses that offer Careers in Sports/Event Marketing. No matter what level you\'re at, join the Sporty community and achieve your sports goals! Our all-in-one platform offers the ultimate offers social media and marketplace.

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https://sporty.app/ What is marketing?. What is the marketing concept?. Explain the 5 P’s of marketing?. What is the difference between sports and entertainment marketing?. 7 functions of Marketing. Sports, Entertainment and Recreation Marketing.