PPT-Introduction to Sports Marketing

Marketing What is Marketing The process of developing promoting and distributing products and services to satisfy customers needs and wants Marketing cont Developing studying customers to determine their wants amp needs. Anil Dua. Sr. Vice President –Marketing & Sales. Hero Honda. Competitive. Physical /mental /equipment. Formal . Informal. . Products. Passion. . Mass appeal. . So, there is immense value…. Mr. Bernstein. Recreation . Marketing . p. p. . 19-22. February . 25, . 2013. Sports & Entertainment Marketing. Mr. Bernstein. Recreation . Marketing. What is . recreation?. . Kaser. & . Oelkers. Nick . Michels. Russell Webb. Participation – Consumer/customer marketer has sold participation in sports and entertainment . Consumers – USE PRODUCTS. Discretionary income – money left over paying expenses (recreation) . and Contrasts. Learning Objectives:. Discuss the history of sports and entertainment.. Discuss the impact of sports and entertainment history on today’s market.. Explain how sports and entertainment marketers use tools to sell their products.. Licensing. What is licensing?. A legal agreement that allows a company the right to use another’s brand name, patent, or other intellectual property for a royalty fee. Why is Licensing Important. Licensing generates income for sports organizations and entertainment events. Anil Dua. Sr. Vice President –Marketing & Sales. Hero Honda. Competitive. Physical /mental /equipment. Formal . Informal. . Products. Passion. . Mass appeal. . So, there is immense value…. Chapter Two. Mrs. Morrey. Putting the Customer First. 2.3 Target . Markets. 2.4 customer service. Define TARGET MARKETS and MARKET SEGMENTS. Describe how businesses use MARKET SEGMENTATION. Explain the importance of CUSTOMER SERVICE. WHY. I Love Sports. Career. Earnings. Annual Income: $72,630. Taxes: $18,157. 50. Monthly Income: $4,539.38. Education. Middle Tennessee State University. Major: Marketing/Marketing Management. Classes:. Mr. Sherpinsky. Business Department. Council Rock School District. Logic Challenge. Solve the challenge and win points!. REMEMBER:. . This is . you-against-the-others. in the class… so . DON’T. Categories of Sports. 2. Chapter Objectives. Define sports marketing.. Identify the different categories of sports.. Differentiate between amateur sports and professional sports.. Discuss the significance of international sports.. Do Now. How do you think sport differs from entertainment?. What is an Industry?. A group of organizations involved in the producing or handling of the same product or type of service. Industries can be further defined by subdivisions. SEM1 1.03. Professional Development. Acquire information about the Sport & Event Industry to aid in Career Choices. PI – Explain . career opportunities . in sport/event marketing. Identify Types of Businesses that offer Careers in Sports/Event Marketing. What is marketing?. What is the marketing concept?. Explain the 5 P’s of marketing?. What is the difference between sports and entertainment marketing?. 7 functions of Marketing. Sports, Entertainment and Recreation Marketing. . What is Marketing?. T. he . study of people and what they buy, how much they will pay, where they want to purchase a product, and how they are affected by promotional tactics and messages. .. The .