Introduction to Sports Marketing PowerPoint Presentation

Introduction to Sports Marketing PowerPoint Presentation

2018-12-07 5K 5 0 0

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Marketing. What is Marketing? – . The process of developing, promoting, and distributing products and services to satisfy customers’ needs and wants. . Marketing cont…. Developing. – studying customers to determine their wants & needs.. ID: 737757

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Presentations text content in Introduction to Sports Marketing

Slide1

Introduction to Sports Marketing

Slide2

Marketing

What is Marketing? –

The process of developing, promoting, and distributing products and services to satisfy customers’ needs and wants.

Slide3

Marketing cont…

Developing

– studying customers to determine their wants & needs.

Promotional Activities

Educate customers

: Free samples of new chips at

Wal

-mart

Create Interest/Desire

: Movie Trailers

Make a Sale

: Buy one get one free; 10% off

Distributing

– Where are items sold?

Store, online, phone

Slide4

Development of Business

Self-Sufficient

–People

did not rely on others to meet their needs.

Bartering

–Exchanging

products or

services

Specialization

of Labor

- Do what your good at and focus on that.

Money

System

Central Markets

– Place where people could buy and sell products.

Slide5

Development of Marketing

Development of Marketing

 

Marketing was not always a primary concern of businesses due to:

Lack of technology

Lack of transportation

)

 

Advanced Technology + Improved Transportation = Competition

 

What do we have to do to get people to buy from us????

Implement the Marketing Concept

 

Slide6

Marketing Concept:

Focusing

on the needs of customers during the development and promotion of a product.

Slide7

Who is your customer?

Target Market

– A specific group of consumers that an organization selects as the focus of its marketing mix.

Slide8

Marketing Exchange:

Transfer

of something, tangible or intangible, between two or more parties

.

Team Regular Fans

Team Corporate Sponsors

Team Vendors

Team Concessions

Slide9

Marketing Mix

Product

Price

Place

Promotion

Slide10

Products

Products

that a professional sports franchise markets:

Team – players, name,

Experience – buying a ticket, going to game

Merchandise – featuring team logo, colors, name

Food, beverages

Sponsorships

Slide11

Place

How

does a team “place” the products they offer?

Advertising with newspapers, TV, radio

Merchandise in retail locations, games and online

Slide12

Price

What

role price plays in a sports franchise:

Pricing plans for radio and TV broadcasters to broadcast games

Ticket pricing plan

Merchandise

Slide13

Promotion

A

sports franchise promotes the products through:

Advertising in newspaper, TV, radio

Sponsoring events at the

arean

/stadium

Participating in events (All-star games, Super Bowl)

Internet

Press Releases


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