Introduction to Sports Marketing PowerPoint Presentation
Marketing. What is Marketing? – . The process of developing, promoting, and distributing products and services to satisfy customers’ needs and wants. . Marketing cont…. Developing. – studying customers to determine their wants & needs.. ID: 737757Embed code:
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Presentations text content in Introduction to Sports Marketing
Introduction to Sports MarketingSlide2
What is Marketing? –
The process of developing, promoting, and distributing products and services to satisfy customers’ needs and wants.Slide3
– studying customers to determine their wants & needs.
: Free samples of new chips at
: Movie Trailers
Make a Sale
: Buy one get one free; 10% off
– Where are items sold?
Store, online, phoneSlide4
Development of Business
did not rely on others to meet their needs.
- Do what your good at and focus on that.
– Place where people could buy and sell products.Slide5
Development of Marketing
Development of Marketing
Marketing was not always a primary concern of businesses due to:
Lack of technology
Lack of transportation
Advanced Technology + Improved Transportation = Competition
What do we have to do to get people to buy from us????
Implement the Marketing Concept
on the needs of customers during the development and promotion of a product.Slide7
Who is your customer?
– A specific group of consumers that an organization selects as the focus of its marketing mix.Slide8
of something, tangible or intangible, between two or more parties
Team Regular Fans
Team Corporate Sponsors
that a professional sports franchise markets:
Team – players, name,
Experience – buying a ticket, going to game
Merchandise – featuring team logo, colors, name
does a team “place” the products they offer?
Advertising with newspapers, TV, radio
Merchandise in retail locations, games and onlineSlide12
role price plays in a sports franchise:
Pricing plans for radio and TV broadcasters to broadcast games
Ticket pricing plan
sports franchise promotes the products through:
Advertising in newspaper, TV, radio
Sponsoring events at the
Participating in events (All-star games, Super Bowl)