PPT-Chapter 2: Sports & Entertainment Marketing-Connections

and Contrasts Learning Objectives Discuss the history of sports and entertainment Discuss the impact of sports and entertainment history on todays market Explain how sports and entertainment marketers use tools to sell their products. Mr. Bernstein. Recreation . Marketing . p. p. . 19-22. February . 25, . 2013. Sports & Entertainment Marketing. Mr. Bernstein. Recreation . Marketing. What is . recreation?. . Kaser. & . Oelkers. Katelyn Linvill, Charlie Stone and . Roger Terry . Entertainment: A Major Part of the Economy. https://. www.youtube.com/watch?v=EO7YYLBZQZo. The Publics Fascination with Celebrities. Celebrity- A person well known in one of a wide variety of fields such as science, politics, or entertainment.. Nick . Michels. Russell Webb. Participation – Consumer/customer marketer has sold participation in sports and entertainment . Consumers – USE PRODUCTS. Discretionary income – money left over paying expenses (recreation) . Licensing. What is licensing?. A legal agreement that allows a company the right to use another’s brand name, patent, or other intellectual property for a royalty fee. Why is Licensing Important. Licensing generates income for sports organizations and entertainment events. Marketing?. 1.3 Entertainment Marketing. Riverton High School. Mrs. Morrey. Objective…. Define Entertainment. Describe the Evolution of Entertainment Marketing. Opening Act…. Television networks are very interested . Movie & Entertainment. This fund is for investors, it is a revolutionary new investment company & movie marketplace providing, accredited investors, family & hedge funds and high net worth individuals with the opportunity of investing in potentially highly profitable films and movie related lots. It also provides members of the public to get involved via crowd funding.. Ivy Labs Summer Education Program. Brown University. Sports Industry. There are millions of participants . in . sports which then offers many opportunities for careers in sports management. Opportunities will include youth, high school, collegiate, and/or professional sports. Mr. Sherpinsky. Business Department. Council Rock School District. Logic Challenge. Solve the challenge and win points!. REMEMBER:. . This is . you-against-the-others. in the class… so . DON’T. 1.06 Collect secondary marketing data to ensure accuracy and adequacy of information for decision making. Keys to Successful Marketing. Must understand and meet customer needs and wants. To meet customer needs, marketers must collect information. Lesson 4.2. Discover What People Want. TWO LESSON GOALS. Explain the importance of understanding buyer behavior when making marketing decisions.. List and describe means of collecting marketing information for use in decision making.. Do Now. How do you think sport differs from entertainment?. What is an Industry?. A group of organizations involved in the producing or handling of the same product or type of service. Industries can be further defined by subdivisions. SEM1 1.03. Professional Development. Acquire information about the Sport & Event Industry to aid in Career Choices. PI – Explain . career opportunities . in sport/event marketing. Identify Types of Businesses that offer Careers in Sports/Event Marketing. Finite amount of news on celebrities, so:. . 1) Tabloid thinking – who cares if it’s true if it will sell? We can retract it later.. . 2) Spying. . 3) Phone hacking . . *In 2011, Rupert Murdoch shut down . What is marketing?. What is the marketing concept?. Explain the 5 P’s of marketing?. What is the difference between sports and entertainment marketing?. 7 functions of Marketing. Sports, Entertainment and Recreation Marketing.