Katelyn Linvill Charlie Stone and Roger Terry Entertainment A Major Part of the Economy https wwwyoutubecomwatchvEO7YYLBZQZo The Publics Fascination with Celebrities Celebrity A person well known in one of a wide variety of fields such as science politics or entertainment ID: 376072
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Slide1
Entertainment, Sports and Tourism
Katelyn Linvill, Charlie Stone and
Roger Terry Slide2
Entertainment: A Major Part of the Economy
https://
www.youtube.com/watch?v=EO7YYLBZQZoSlide3
The Publics Fascination with Celebrities
Celebrity- A person well known in one of a wide variety of fields such as science, politics, or entertainment.
“The Fairy Tale”
Heroes
Creating a sense of belonging
Reading fan magazines or watching TMZSlide4
Keeping a Superstars Image Positive
Publicist- a Public relations practitioner working in the entertainment industry whose primary responsibility is getting publicity in the media for his or her organizations and individual clients
Media also has a huge effect on how publicist work to keep a positive image of something or someoneSlide5
Tiger Woods
Rumors formed within 36 hours of the accident and over 3,000 stories were published worldwide in print and electronic form about the incident
Initial public relations strategy: lay low
Accenture, Gillette and ATT&T dropped him
He should of immediately admit transgressions, sincerely apologize, promise to do better, and then move onSlide6
Other Ways PR’s Work in the Entertainment Industry
Create buzz about new films
Do
give-aways
: Sending things to the media to promote their film
Developing social mediaPlanters: distribute stories about individual clients and the projects they are engaged in
Bookers: place clients on talk shows and in other public appearancesSlide7
Conducting a Personality CampaignSlide8
What is it?
It is a campaign that is used to generate public awareness of an aspiring star or other individual. The practitioners who have to conduct such a campaign have to follow a step-by-step process, and should be planned just as meticulously as any other public relations project.Slide9
The Steps
Interview the client- The client should answer a detailed questionnaire. The practitioner should be a dogged, probing interviewer, and be digging for interesting and possibly newsworthy facts about the person’s life, activities, and beliefs.
Prepare a biography- The biography should be four typed pages in length, possibly fewer. It should contain portraits, photos, and even a video clip. News and feature angles should be placed near the top of the bio.
Plan a Marketing Strategy- The purpose is to increase public awareness of the individual it was meant for, to publicize the client’s product. Then the practitioner should decide which audiences are the most important to reach.Slide10
Conduct the Campaign
The best course is to schedule the client on multiple media simultaneously.
News Releases- This is a good publicity tool, but the practitioner should avoid too much puffery.
Photographs- The practitioner and the photographer should be inventive when taking the photos by putting the client in unusual (but colorful) situations.
Public Appearances- Commercial organizations at times invite celebrities or pay them fees to dress up and attend dinner meetings, conventions, and even store openings.
Awards- A much-used device, and a successful one, is to have a client win an award.
Websites and Social Media- A website for the client is a necessity. It’s considered now the standard for a client to have a Facebook page and a Twitter account and to have them updated on a regular basis.Slide11
Promoting an Entertainment Event
Attracting attendance to any event—anything from a theatrical performance to a fund-raising fashion show or a street carnival—requires a well planned publicity campaign.
The primary goal of any campaign for an entertainment event is to sell tickets, and to do so you should have an advance publicity buildup. This helps to inform readers, listeners, and viewers that an event will occur and stimulate their desire to attend.
The “Drip-Drip-Drip” Technique is used to provide steady output of information about the production.Slide12
The Business of Sports
The obsession with sports is flourishing in the United States and around the world. One indication of this is that a large percentage of the searches on Google every day are done by people looking for sports information.
Sports are the most watched events on television around the world, and all sports are stimulated by intense marketing and public relations efforts, which is one of the main reason for the overall success of sports.
Sports publicists use a variety of public relations tactics: media kits, written bios on players, media interviews, write a team blog, provide constant updates through Twitter/Facebook page, etc.Slide13
Community Relations
Another important duty of the public relations staff of a professional team is community relations. Players are rarely from the local community, and the relationship with the community is necessary for ticket sale, so most if not every team does charitable work.
Sports publicist, by definition, are cheerleaders. They constantly work to build fan and community enthusiasm for the team and make star players celebrities. For college publicists, this means creating enthusiasm among alumni and making the school seem glamorous and exciting in order to recruit high school students.
The immense popularity in sports makes it extremely difficult to find an entry-level public relations level in the field. But there are many spots open for internship positions for professional teams.
As a student there are opportunities in college sports, the minor leagues, and even sports-sponsorship programs.