Pitching in 10 Minutes or 30 120 Seconds Special Communication and Presentation Skills Exemplified for Entrepreneurship GRK Workshop Soft Skills W Runge 032013 2 Who is it for Persons ID: 575080
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Slide1
“Business Plan Pitching”
Pitching in 10 Minutes or30 – 120 Seconds
Special Communication and Presentation
SkillsExemplified for Entrepreneurship
GRK Workshop Soft Skills:Slide2
W. Runge 03/2013
2Who is it for?
Persons with a background of natural sciences or engineering who intend to learn about or/and want to improve their presentation and communication skills.Any person who want to found a firm and, therefore,
are about to write and present a business plan Slide3
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3Workshop Purpose
Grasp and practice the essentials of presentation skillsReinforce and extend knowledge about preparing a business plan for a new technology-based firm (NTBF)Learn how to pitch through an “elevator pitch” and short “business plan” presentation
Specifically, learn how to create and present an elevator pitch using structural modelsPractice presenting yourself, (parts of) a business plan, project prosal or related company presentationSlide4
W. Runge 03/2015
4Pitching (in Minutes)
The meaning (in the context of firm foundation or growth): raising financial backing or other kinds of support
The approach: seeking agreementThe purpose: go to the next stage –due diligence (of a business plan, entering negotiations)Slide5
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5
Workshop Agenda: Morning - 1
Time
Who
What
Desired Outcome
8:15 – 8:25
WR; TS
Welcome
Know workshop goals and program
8:25 – 8:55
TS, All
Partner interview
Introduce participants;
build groups of 2 (“tandem”)
8:55 – 10:40
TS
Non-verbal communication
Key Note Speech (Impulsreferat); discuss
10:40 – 10:55
All
Coffee Break
10:55 – 11:20
TS
Comprehension; AIDA, MISLA (Strukturmodelle)
Key Note Speech (Impulsreferat); structural models
11:20 – 12:00
WR
Elevator Pitch – Intro, Approach
All know what it is,
how to create itSlide6
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6
Workshop Agenda: Afternoon - 1
Time
Who
What
Desired Outcome
12:00 – 13:00
All
Lunch Break
Recreation; “Networking”
13:00 – 15:20
All,
WR, TS
Elevator Pitch – Exercises - practicing
Practice creating a pitch (group work); presenting the pitch; evaluations, discussion
15:20 – 15:35
All
Coffee Break
15:35 – 16:00
TS
Rhetoric effectiveness and impact
Key Note Speech (Impulsreferat);
discussion
16:00 – 16:30
WR
NTBF Business Plan Specifics
Some key aspects are reinforced
16:30 – 17:00
All
Discussion; finalizing Day 1 and looking forward to Day 2
FeedbackSlide7
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7
Workshop Agenda: Morning - 2
Time
Who
What
Desired Outcome
8:15 – 8:25
WR; TS
Welcome;
remarks on Day 1
All know what is ahead
8:25 – 8:55
TS
Johari window; positions in interpersonal communication
Key Note Speech; discussion; understand own strengths and weaknesses
8:55 – 9:40
All, WR
Karaoke-type slide presentation
(2 slides)
Introductory practice of a presentation (“Entry”) using slides
9:40 – 9:55
All
Coffee Break
9:55 – 11:30
All; WR
Create a business plan presentation
“Tandem” uses given text for slidesSlide8
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8
Workshop Agenda: Afternoon - 2
Time
Who
What
Desired Outcome
11:30 – 12:30
All
Lunch Break
12:30 – 15:45
All,
TS, WR
Presenting the short business plan
Practicing, feedback, discussions
(feedback questionnaire)
15:45 – 16:15
TS, WR
Wrap-up,
call to action
16:15 – 16:30
All
Filling questionnaire
Assessing course and instructorsSlide9
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9Appendix: Material on the Web *)
IntroductionMeta-PresentationOpeningElevator PitchBusiness Plan
Specifics
*) http://www.ce.ioc.uni-karlsruhe.de/
Workshops
Slide10
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10Business Plan Evolution
Concept Summary:A short description of the new business(“Narrative”)
Concept Summary
Business Plan
Executive Summary
Business Plan
(Full Document)
Explain the
problem
or
need
and identify the customer
Tell
why a customer
will pay
for the solution
Elevator Pitch
(30-120 Sec.)
Business Plan
(10 Min. Presentation)
Business Plan
(20 - 45 Min. Presentation)
(“Spoken”)
(cf. Module 11 of Technology Entrepreneurship course)
Concept Summary Elements:
Explain the
proposed solution
and the
uniqueness
of
the solution
(“Written”)Slide11
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11Business Plans and Structural Models
A business plan is a highly structured documentHence,a business plan may be created on the basis of a template reflecting the structural model
A presentation of a business plan can be composed of a business plan template and a purposive structural model for speaking in the public Slide12
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12Some Pitching Scenarios
“Cold Call” (in German “Kaltakquise”) – rarely successfulOne-On-One Talk/DiscussionElevator PitchUpfront Presentation