5 International Positioning After reading and studying this chapter you should be able to answer the following questions 1 What two primary elements shape a product146s positioning in the glo ID: 143165
Download Pdf The PPT/PDF document "LEARNING OBJECTIVES" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
![Train the Trainer A refresher overview for SSD instructors [and others]](https://thumbs.docslides.com/714846/train-the-trainer-a-refresher-overview-for-ssd-instructors-and-others.jpg)
LEARNING OBJECTIVES 5 International Positioning After reading and studying this chapter, you should be able to answer the following questions: 1. What two primary elements shape a product’s positioning in the global marketplace? 2. What are the main approaches to international product positioning? 3. How can a product’s position become an asset in an international marketing effort? 4. What additional challenges affect international product positioning programs? 5. What steps and tactics are used to establish positioning, evaluate positioning, and conduct repositioning in international markets?