Phil Roeder Director of Communications amp Public Affairs WE HAVE 38000 STORIES TO TELL HOW CAN WE TELL THEM THAT WAS THEN THIS IS NOW WHY BE SOCIAL SOCIAL MEDIA DEBATE IS OVER If you are debating the use of social media today you would have also debated ID: 658136
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SOCIAL MEDIA FOR TEACHERS
Phil Roeder, Director of Communications & Public AffairsSlide2
WE HAVE 38,000 STORIES TO TELL!Slide3
HOW CAN WE
TELL THEM
?Slide4
THAT WAS THENSlide5
THIS IS NOWSlide6
WHY BE SOCIAL?Slide7
SOCIAL MEDIA DEBATE IS OVER
If you are debating the use of social media today, you would have also debated:Using a telephone in the 1920s
Using a fax machine in the 1980s
Using email and web sites in the 1990sSlide8
ALL THE KIDS ARE DOING IT
2 billion people can’t be wrongChanges in “traditional” mediaAbility to be your own newsroom
Anytime and anywhere
Phone = most people’s computer
Drive online trafficSlide9
WEB SITE SUPPORTS SOCIAL MEDIA
Platform for social mediaAverage ~500K visits per monthSlide10
GOING MOBILE
On-the-Go Information: News Summary Calendars
Maps/Contacts
Menus
Social Media
14
K+ downloads since AugustSlide11
@DMSCHOOLSSlide12
SOCIAL MEDIA @ DMPS
2011: YouTube/Flickr onlyToday: six social media sitesIntegrated with web, social
37K Facebook/13K TwitterSlide13
/
DMschoolsSummaries/links to blog, news releases, photos/video, etc. Major announcements (i.e. break reminders, weather-related, etc.)Policy information (attendance areas, budget, etc.)
37K+ followers
FACEBOOKSlide14
TWITTER
@dmschoolsLink to new web contentReminders/announcements
Share/
retweet
school info.
Share/
retweet
news stories
Fun facts and miscellany
13K+ followersSlide15
/DMschools
Pinterest founder is a DMPS alumSimilar postings to FacebookMore graphic/photo emphasis
PINTERESTSlide16
/desmoinespublicschools
Snapshots of events around the district.Most engaged social media platform
INSTAGRAMSlide17
/dmps
Library for ~28K photojournalist-quality photos.More than 16 million viewsImages shared on web site and social media.
FLICKRSlide18
“
IF YOUR PICTURES AREN’T GOOD ENOUGH,
YOU’RE NOT CLOSE ENOUGH
.”
-Robert
CapaSlide19
The camera in today’s iPhone 6
has twice the megapixels asCanon’s first professional digital cameraintroduced in 2001 for $4,999
PHOTO TIPSSlide20
PROXIMITY: Capture the “action”
FOCUS: A photograph not in focus is a photograph that cannot be usedINTEREST: people against a wall = boring; people doing something = interesting
PHOTO TIPSSlide21
OK to photograph? Check Infinite Campus.
Photo of a group activity typically OKCareful when and how to ID studentsPublic Events (concerts, sporting events, etc.): no expectation of privacy
PHOTO TIPSSlide22
SOME FRIENDLY ADVICESlide23
Do Not Combine Business and Pleasure
Measure Twice, Cut OnceHumor Best Left to ProfessionalsDon’t Die With The Secret (or @ handle)Do Unto Others (except students!)
Use It, Or Lose It
TWITTER FOR TEACHERS
?Slide24
TWITTER IN THE SCHOOL & CLASSROOMSlide25
TWITTER FOR TEACHERS
?
In addition to what Phil shared:
Powerful personalized PD…from your couch!
Provides inspiration, affirmation & motivation
Stay current with your content area trends
Communicate with your peers & leaders
Meet your parents & students where they areSlide26
LEARNING CURVESlide27
TAKING THE FIRST STEP
Create an account
Pick a ‘handle’
Complete your profile
Add a photo
Follow people & organizationsSlide28
Model first
Display your twitter handleOffer real-time encouragementEncourage backchannels during
mtgs
& PD
PROFESSIONAL DEVELOPMENT MODEL
PROFESSIONAL DEVELOPMENT MODELSlide29
HASHTAGS
Use a hashtag to find conversations
Use a hashtag to join a Twitter chat
Use #innov8dmps for all Tweets
TechConSlide30
@USERNAME
Twitter user name, like an email address
Tweet post started with @username, it's a direct reply, only person you tweet at and others that follow both of you (still searchable)
If @username appears anywhere else in post it’s considered a mentionSlide31
THE FIRST TWEET…Slide32
Follow Us!
@
thekiteproject
@
PhilRoeder
@
ScotSoups
@
jacobwelchans
@
B_Wagoner
@
CoolCatTeacher
@
jonathanwylie
@
tomwhitby
@
DMschoolsSlide33
#innov8dmps
Share the awesome!Slide34
QUESTIONS/DISCUSSIONSlide35
THANK YOU