The Future of the August Wilson House

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The Future of the August Wilson House And Daisy Wilson Artist Community 1 The community survey 2 Survey and Results Awareness Location DWAC Needs Centers/Programs Interest Classes/Courses Pricing The Afro-American Music Institute - 8-week music classes (1/week) for $140 ID: 772221 Download Presentation

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The Future of the August Wilson House

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The Future of the August Wilson House And Daisy Wilson Artist Community 1

The community survey 2

Survey and Results Awareness Location DWAC Needs Centers/Programs InterestClasses/CoursesPricingThe Afro-American Music Institute - 8-week music classes (1/week) for $140 CensusHigh School StudentsImportant Community Members 3

Differentiating Between the August Wilson House and the August Wilson Center 4

Emphasizing the DWAC Raise awareness for DWAC Awareness for h ouse will follow Inclusion in website, pamphlets, etc. Restoration of houseUtilize PartnershipsPush for inclusion in other organizations’ advertisingEx: Carnegie Library5

Marketing the House Restoring a historic landmark Easiest way to distinguish between the two Refer to it as something other than ‘The August Wilson House’ 6

Pitch 7

Pitch Business Plan verse Pitch Pitch Problem Solution Business Model Underlying MagicPosition8

B ed & Breakfast 9

Problem Insufficient housing in the Hill for visitors No housing around the Hill District, Downtown, or Oakland solely catering to visiting students, artists, and academics No housing that caters to the African-American community 10

Solution Provide culturally unique accommodations within the August Wilson House for: Public Students Artists Academics 11 Howe-Childs Gate House run by Chatham University

Business Model Charge tenants and visitors for accommodations Place Description Howe-Childs Gate House 5 overnight rooms that sleep up to four per room Has to have affiliation with Chatham $120/night Discount—$80/night for prospective students The Pennsylvanian Price anywhere from $1,240-$3,700/month Lowest price—unfurnished, 1 bed, 1 bath at lower level Highest price—furnished, 2 bed, 2 bath at loft level Cambria Suites $279 per night—4 person, Queen Suite Morning Glory Inn Weekday rate—$155-$350 per night Weekend rate—$175-$450 Lowest price—1 bed, 1 bath, fireplace Highest price—1 bed, 1 bath with whirlpool, fireplace 12

Business Model Who will manage the bed & breakfast? Option 1: Live-in Staff Available to meet needs of guest directly at any time Option 2: 3 different job shifts: Daytime, evening, nightSomeone always on call to assist guestsNo one needs to live in houseOption 3:On call staff during night hoursMust reside close enough to address needs of guests at any time of day13

Underlying Magic Historic Structure Childhood home of August Wilson In historic Hill District Easy access to Oakland, historic Strip District, and Downtown Free parking In-house café Free breakfast Scenic view Park nearby 14 Cliffside Park Project

Positioning Need for an additional place for visitors to stay when visiting the Hill Competitive pricing No other accommodations in city that feature African-American heritage 15 The Garden Room at the Morning Glory Inn

Comments or Questions? 16

C ommunity Center 17

Problem Inadequate number of places for art programs and community groups Lack of locations for young adults (high school students) for after-school socializing and college prep programs Existing programs cater to young children Lack of attractive venues for private functions 18

Solution Offer: Tutoring, SAT Prep, Art Classes, Theater Classes, Dance Classes, Music Production Classes Donate space to community groups Center for young adults Rent out for: Open Mic Nights, Place for dances and receptions 19

Business Model Rental fee for community space I.e., wedding receptions, high school dances, organization fundraisers, high school reunions Hill House: $320/4-hours O ther sites in Pittsburgh significantly more expensive Charge for classes AAMI: $140/8-week courseCalliope Folk Music Society $165-180/8-week course Carnegie Museum: $260/5-week ceramics course, $75/4-week kids’ art class Paint Monkey: $35/2-hour class, $45/3-hour class 20

Weekly Cost Comparison Average: $27.21/week Standard Deviation: $16.57 21

Underlying Magic I deal center for community gatherings. Place for community members of all ages to come together for recreation and education. Signature Partnership with Duquesne University Honors College Tutors Classroom instructorsPrograms 22

Positioning Hill House Carnegie Library Miller African-Centered College Preparatory Academy YMCA Milliones University Prep23

Comments or Questions? 24

H istory Center 25

Problems in the Hill No historic preservation places in the Hill No place to learn about and share in History of Hill No home for Afro-American Historical and Genealogical Society 26

Business Model Partnership with a pre-existing organization Duquesne Public History Graduate Program Carnegie Library Hill District Branch Afro-American Historical and Genealogical Society Heinz History Center 27

Solutions Place to store artifacts for people in the Hill Place for people to share stories about their personal history and history of the Hill Place where members of the community can take things which have historical significance to be sorted and properly taken care of 28 Jane Adams Historic Hill House Chelsea Hotel

Positioning There are no organizations that specifically deal with the history of the Hill Carnegie Library of Hill District does not have the ability to store or display the items that they receive The house would give them a place to display the relevant items they receive The August Wilson house will be the only Hill District- specific history center in the area. 29

Underlying Magic Childhood home of the famous playwright August Wilson N ational, state, and city historical landmark Located in the Historic Hill District 30

Comments or Questions? 31

Advertising Materials 32

Website 33 34









Facebook Page Internet PresencePopular Social Media Easy to navigate Easy to Format and Manage Quick Updates 43

Pamphlet Information on the DWACDetails regarding: Mission August Wilson’s childhood August Wilson’s l egacyPlans for the housePartnersContact Info44

DWAC Banner Promote awareness for the DWAC Explain future use of home Provide contact information Weather Proof Large (6’ X 2.5’) - $38.25 Xlarge (8’ X 2.5’) - $46.7445

Comments or Questions? 46

DWAC Crowdfunding Campaign 47

Background Information Promote the cause and generate funds The pitch is the basis for the crowdfunding campaign Energy resonates from the owners to the backers Backers respond to incentives Limit the campaign to one crowdfunding portal 48


Comments or Questions? 50

We hoped you enjoyed our presentation. Thank you for your time and attention. 51

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