Impressing the Boss and Garnering Employee Loyalty Audience Analysis Questions to answer about the audience members What level of communication will be understood What will appeal to them and ultimately persuade them ID: 141782
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Slide1
The Power of Positive Writing
Impressing the Boss and Garnering Employee LoyaltySlide2
Audience Analysis
Questions to answer about the audience members
What level of communication will be understood?
What will appeal to them and ultimately persuade them?
What is your relationship with them?
What is the culture?
What is their educational background?Slide3
Adapting Message to the Audience
Use empathic attitude: “If I were in his/her shoes, what would I want to know, see, or hear?
Consider how the audience might respond to the message
Write accurately to support your credibility
Focus on reader POV; point out how she/he will benefitSlide4
The Four P’s
Avoid gender bias; write in the plural to minimize the he/she pattern
Avoid statements that destroy good will
Use politically correct words and phrases
Maintain a professional tone by adhering to the four P’sSlide5
The Four P’s
Personal
Polite
Professional
PositiveSlide6
The Four P’s
Personal
: Use “I,” “you,” and “we” to enhance clarity and prevent overly formal and wordy constructions
Polite
:
Use please and thank
youSlide7
The Four P’s (Cont’d)
Professional
:
Avoid condescension (speaking down)
Use euphemisms cautiously (can confuse)
Be careful of words that carry connotative meanings
Watch for leading statements (“of course you understand. . . .”Slide8
The Four P’s (Cont’d)
Positive
:
Tell people what you want; avoid telling what you don’t want
Use active voice—more lively and easier to apprehend
Save passive voice for when you want to avoid naming a doerSlide9
Practicing Positive Wording
I
don’t know if
Company X
provides
this service.
I will find out if Company X can provide this service.Slide10
Practicing Positive Wording
Due to the problem with ants, employees can no longer bring food into office areas
.
To maintain a cleaner, healthy, ant-free working environment, employees are asked to enjoy their lunches and snacks in the employee lounge.
Slide11
Practicing Positive Wording
Beginning May 1, employees
may
no longer
park
in
front parking
lot rows
1 and
2
.
These rows are
reserved for
visitors.
In order to serve our visitors better, the first two rows in the front parking lot will be reserved for visitors. Employee parking will begin at row 3.Slide12
Practicing Positive Wording
Coffee
service
will be canceled unless
everyone helps to keep the coffee area clean.
Please be sure to clean up after yourself so that we can continue providing coffee service.Slide13
Practicing Positive Wording
Your
order cannot be delivered without your signed authorization.
With your signed authorization, we can deliver your order immediately. Slide14
Practicing Positive Wording
Effective immediately, employees will no longer be allowed to smoke in the employee lounge.
For employee comfort,
a designated covered smoking area
is available in the picnic area just outside the back door. Slide15
Practicing Positive Wording
With better funding, the problem with the inconvenient parking can be resolved.
Better funding will result in more convenient parking for everyone.