PPT-Programmatic

Silver Bullet or Noise Jessica Hogue SVP Client Service Nielsen Donnie Williams Chief Digital Officer Horizon Media Lindsay Fordham Director Product Marketing Rocket Fuel Tod Sacerdoti. DATA THE CANADIAN LANDSCAPE SUPPLY DEMAND Trading Desks DSPs SSPs / Programmatic Direct Exchanges Publishers Networks DMPs / Data Suppliers * The companies named are examples, not a complete list, o Watersheds . with . Forest Service land. 380,000 miles of road. 200,000 miles of stream. At least 25,000 . Aquatic Passage structures. 20,000 Some level of . barrier. Replacing 250 structures/year. Over 470 fish species, over 346 crayfish. The Ad Network Model . Aggregate and automated media buying across websites. AD. AD. AD. AD. AD. AD. AD. AD. Advertising agency. Advertiser. Ad . Exchanges . are open and transparent marketplaces that facilitate the buying and selling of online advertising using a Real Time Bidding (RTB) . Beyond Unsold Inventory. A Local Media Association Webinar. June 2015. What is Programmatic?. It depends on who you ask, to some extent.. Use of technology to buy/sell.. Targeted connections between brands, audience.. of Innovation . and Entrepreneurial Thinking: . Ripple . Effect of Campus Change-Makers. Ilya Avdeev. and . Nathaniel Stern. University of Wisconsin-. Milwaukee. 
Brian Thompson. UWM . Research Foundation. 12/03/2015. Evolution Of Digital Advertising. Publishers and Programmatic . What is Programmatic Advertising? . Automated, Real Time rules based algorithms that deliver data informed experiences to consumers as they move through purchase cycles and touch points. Laura R. Peck. Principal Scientist, . Abt. Associates Inc.. presentation to. American Evaluation Association Conference. panel . on “Getting Real About Causality and Complexity: Evaluation Methods and Approaches for Complex . www.pwc.com www.iab.net seCoopers LLP. IAB Programmatic Revenue Report 2014 Results An industry study conducted by PwC and sponsored by the Interactive Advertising Bureau (IAB) July 2015 2 Tabl Online Video Ads Attract The Most Invalid Traffic; Programmatic Magnifies The Problem. 6% IVT. US Desktop Display. 8% IVT. US Desktop Video. High-Value . Video Ads . Attract Most IVT. Display. Video. Programmatic and how technology is changing the VOD landscape. @VideologyGroup. TV-CENTRIC TECHNOLOGY . design to . maximize . value for brands. Single Planning, Buying . &. Optimisation Platform. How advances in performance buying are showing the weaknesses in the talent acquisition ecosystem. Laura Shanon, VP Analytics & Monetization, StartWire. Amanda Shanon, VP Client Service, Ripple Media. Programmatic: The Indiana Bat and Northern Long-Eared Bat Programmatic Consultation in Practice.  . Consultation. Panelists:. Dan Buford, FHWA. Catherine . Liller. , FWS. Caleb Parks, VDOT. Matt . Perlik. ”. David J. Marcus. Sr. VP, Special . Projects. at . PandoLogic. djmarcus@pandologic.com. PandoLogic. *. PandoLogic’s Programmatic Recruitment Advertising platform connects employers and job seekers in the most efficient manner possible on the largest recruitment ad network in North America.. Final presentation. Executive Summary. A team of . <ABC>. staff and board members have been working with consultants since January to develop strategies and implementation plans for three key organizational issues:.