PPT-Programmatic Advertising

12032015 Evolution Of Digital Advertising Publishers and Programmatic What is Programmatic Advertising Automated Real Time rules based algorithms that deliver data informed experiences to consumers as they move through purchase cycles and touch points. The Digital Frontier*. Randall A. Lewis, Google, Inc.. Justin M. Rao, Microsoft Research. David . Reiley. , Google, Inc.. * Opinions expressed are our own, not our huge employers. Introduction. advertising is a $200+ billion per-year industry. europe PROGRAMMATIC TRADING WHITE PAPER IAB Europe would like to thank the authors from the following member companies who took the time to contribute to this White Paper Craig Newsome, Business Op DATA THE CANADIAN LANDSCAPE SUPPLY DEMAND Trading Desks DSPs SSPs / Programmatic Direct Exchanges Publishers Networks DMPs / Data Suppliers * The companies named are examples, not a complete list, o Presupposition. Presupposition is a necessary PRECONDITION for the processing of communication. It involves the existence of some objects or ideas. Presupposition (2). Here we PRESUPPOSE that there exists something which is as juicy as a fruit.. The Ad Network Model . Aggregate and automated media buying across websites. AD. AD. AD. AD. AD. AD. AD. AD. Advertising agency. Advertiser. Ad . Exchanges . are open and transparent marketplaces that facilitate the buying and selling of online advertising using a Real Time Bidding (RTB) . Beyond Unsold Inventory. A Local Media Association Webinar. June 2015. What is Programmatic?. It depends on who you ask, to some extent.. Use of technology to buy/sell.. Targeted connections between brands, audience.. Online Video Ads Attract The Most Invalid Traffic; Programmatic Magnifies The Problem. 6% IVT. US Desktop Display. 8% IVT. US Desktop Video. High-Value . Video Ads . Attract Most IVT. Display. Video. Programmatic and how technology is changing the VOD landscape. @VideologyGroup. TV-CENTRIC TECHNOLOGY . design to . maximize . value for brands. Single Planning, Buying . &. Optimisation Platform. and . Enhancement . H325A120003. Panelists. Rodrick. Lucero, . AACTE. ,. . V. ice . P. resident . for member engagement and support. . . Rebecca Watts, Ohio Department of Education, . Associate . How advances in performance buying are showing the weaknesses in the talent acquisition ecosystem. Laura Shanon, VP Analytics & Monetization, StartWire. Amanda Shanon, VP Client Service, Ripple Media. :. Silver . Bullet or Noise?. Jessica Hogue. SVP, Client Service. Nielsen. Donnie Williams. Chief Digital Officer. Horizon Media. Lindsay Fordham. Director, Product Marketing. Rocket Fuel. Tod. . Sacerdoti. Pick handouts & get textbook. DO NOT WRITE ON TRANSITION HANDOUT. With a Partner. :. Review and answer the slogan quiz handout on . your own paper. or on a . new Word document. You may use the Internet. A form of communication that influences an individual to purchase something.. Branding. What is Branding?. The promotion of consumer awareness of a particular brand of goods or services.. Is advertising really effective?. Revision: 6.0 OCFO - SID - 0002 Release Date: May 23 , 2017 P age 1 of 59 Title: SRB Programmatic Assessment Process National Aeronautics and Space Administration Headquarters Office of the Chi