PPT-Media Strategy and Connections Planning

Campaign Strategy Objectives What are your goals Targeting Who are your best prospects Timing When to market the productservice Geography Where to concentrate your efforts Positioning Whats your place relative to competition. Goal Increase awareness for brand and products leading to increased sales Strategy Elevate customer service to support brand loyalty using Twitter Grow an audience through education leveraging YouTube Build a community of empowered consumers and bra Prepared by: . YourName. Replace with your company name. Most slides will have instructions like this. Follow the instructions then delete the callout.. Insert your company logo here. Place your name here. The Social Media Affect. Who Cares? You Should!. Almost 100 percent (97 percent) of consumers who bought a product based on an online review found the review to be accurate.. Seventy percent of consumers look to online reviews before they buy.. Promotional Planning. Step One. Deadline for Joining . YPWeek. 2016: . December 15, 2015. -- Determine Lead Organization & Point Person. Step Two. Deadline for Program Plans for . YPWeek. 2016: . Cap Gemini Ernst & Young. July 2001. We’re trying to answer two questions. How do global, multi-business line companies develop strategy?. Focused on the role of the corporate centre in helping companies make, communicate and implement strategies.. 101: Getting the Conversation Started . Tuesday . 11/27 at 10:00 – . YOU ARE HERE!. 201: Maximizing Your . Impact. Tuesday . 11/27 at 1:30. 301: Measuring . Value. Wednesday . 11/28 at . 10:00. All sessions are here in Wilson A. people . who hate . networking. Cassandra Chapman. 18 March 2016. NETWORKING IS . NOT. …. Being fake. Sucking . up to . people. Selling yourself. Only for extroverts. Only instrumental. The elevator speech. and. . ROI Metrics . To Increase B2B Sales. Skip Reardon. Director of Digital Marketing. Here’s . What I’ve Heard So Far Today. During the next 60 seconds…. 2,000,000 searches on. 500,000 “Likes” on. 1–. 1. The Challenges of Human Resources Management. Strategic Planning and Human Resources. Strategic Planning. Procedures for making decisions about the organization’s long-term goals and strategies. Dudo. Anthony . Dudo. © . IBP PROCESS. TAKE HOME MESSAGE. Anthony . Dudo. © . Even the best messages will be useless if they don’t reach the target audience. SET A MEDIA OBJECTIVE. Anthony . Dudo. Agency SNAPSHOT. BOUTIQUE SERVICE. WORLD-CLASS RESOURCES. GLOBAL SCALE. RESULTS DRIVEN. MODERN EXPERTISE. Independent and women-owned since 1988 with high-touch service and an agile mindset.. Commitment to measuring and optimizing to drive real business value for clients.. THE CREATIVE BRIEF. A document that is given to the creative team to help in their planning of the message execution. A creative brief includes the information such as . Product information. Target audience. Kunda C. Mwila, Managing Director, Just Click (Media & Communications Consultants). Table of Content. Introduction. Stakeholders Inception . Meeting. Strategic Goal and Pillars. Desk Review of . Professional Practice. . Henry . Loeser. PhD. Professional Practice. Design. Fusion. Education, Research, Professional practice. Inspire learning, advance knowledge and enrich society.. Professional Practice .