Introducing the Online Book Fair - PowerPoint Presentation

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Introducing the Online Book Fair scholastic.com/schoolbookfairsSlide2

Features:

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What is an Online Fair?

Products

Timing

Distribution

What is an Online Fair?

An Online Fair is a web-based shopping site that is a complement to your in-school Book Fair. It’s designed to provide access to additional books – many unavailable at the in-school event, and to reach parents and family members who cannot attend the in-school Book Fair.The Online Fair store offers:

School name on every page

Dates of in-school and online Book Fairs

Note Area and Chairperson’s Name

Available Shopping Days Countdown

Wish Lists &

eCards

Classroom

Wish Lists

Created and Published by TeachersSlide3

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What is an Online Fair?

Products

Timing

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Products

The Online Fair offers over 1,000 books including those advertised on booklists (subject to inventory availability), plus:Great giftsExclusives

MulticulturalSeries setsBest sellersBooks for all ages – from PreK to AdultSlide4

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What is an Online Fair?

Products

Timing

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Timing

The Online Fair can be offered before, during, and after your in-school Book Fair. You will be able to select your date range preference during the set up process. The Online Fair cannot exceed 21 days from start to finish.Tip: Marketing materials for the Online Fair will be provided for usage during your in-school Book Fair. Heightened awareness during Book Fair week drives customer volume to your Online Fair.Slide5

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What is an Online Fair?

Products

Timing

Distribution

Distribution

All Online Fair orders ship together directly to school. Each order is bagged and labeled by classroom and student for easy distribution.

All orders are packaged in clear bags for visibility to items and order details.

Both individual and classroom bags contain packing receipts with details such as the purchaser and their comments to the recipient.

You will receive a ship confirmation email which includes a UPS tracking number. Orders will ship within 3 business days after the Online Fair has concluded. We offer FREE SHIPPING to your school for all Online Fair orders.Slide6

Set Up:

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Terms of agreement

Select dates

Change dates

Cancel

Order visibility

Terms of AgreementSet up begins in the Chairperson’s Toolkit by selecting the Online Fair tab. The first step in setting up your Online Fair is reviewing and agreeing to the terms. You will need to acknowledge your agreement by marking a checkbox. You will be able to view or print your terms of agreement at anytime.

If you have questions regarding your terms of agreement, please contact your Sales Consultant. An email link to your Sales Consultant is provided on every page of your Chairperson’s Toolkit, Online Fair section.Slide7

Set Up:

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Terms of Agreement

Select dates

Change dates

Cancel

Order visibility

Select DatesThe next (and final) step in setting up your Online Fair is to select dates for your online store to be accessible for customers to shop. By default, your Online Fair is ready to begin 3 days before your in-school Fair and end 3 days after your in-school Fair.

However, you may change this date range per your preference utilizing the calendar tool.

Note: The Online Fair duration cannot exceed 21 total days. Therefore, from beginning to end, you will not be able to keep your Online Fair open for more than 21 days.Slide8

Set Up:

Return to

Main Menu

Terms of Agreement

Select dates

Change dates

Cancel

Order visibility

Change DatesAfter your Online Fair set up is complete, you will be able to modify the dates you chose to activate your store site. If your Online Fair has started and you decide to end your Online Fair earlier than previously selected, orders may have been placed and will still ship to your school.

Reminder:

Please keep in mind when changing your dates to not exceed the 21 day Online Fair duration from start to finish.

In addition, it may take up to 24 hours before the store website becomes unavailable for customers to shop.Slide9

Set Up:

Return to

Main Menu

Terms of Agreement

Select dates

Change dates

Cancel

Order visibility

CancelIf your Online Fair start date has not been reached, you may elect to cancel your Online Fair. It will take up to 24 hours before a cancellation is activated.

Therefore, if the store website displays for customers to shop and orders are placed, they will ship to your school.Slide10

Set Up:

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Main Menu

Terms of Agreement

Select dates

Change dates

Cancel

Order visibility

Order VisibilityAfter set up is complete, you will have access to view all sales activity for your Online Fair in real-time. Order details include:Date of purchasePurchaser name

Purchaser emailItems purchased and order amountRecipient first name (last initial)Recipient grade

Recipient teacher nameAll order details may be printed.Order tracking information will also display when available.Slide11

Promote:

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Planning Kit

Set Up Kit

Printables

Wish lists

eCards

Planning KitThe booklists in your planning kit will promote the Online Fair on the back cover, near the order form – with the exception of Pre-school Fair types. Customers are encouraged to check the website to see if your school is participating.Slide12

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Set Up Kit

Your set up kit will contain the printed materials pictured here to be used during your in-school Book Fair.

Planning Kit

Set Up Kit

Printables

Wish lists

eCards

FAQ

Promote

Set Up

Features

Table Sign ToppersTip:

Have a computer with Internet connection available at your Book Fair to demonstrate the website and encourage usage as a restock alternative. A screensaver (desktop background) is also available for download.

Book Fair

Flyer

Downloadable Screensaver

Computer Monitor SignSlide13

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Printables

A link to your Online Fair printables are available in your Chairperson’s Toolkit (Online Fair tab) after you have completed setting up your Online Fair.

The following items are accessible for customizing and reproducing:

Planning Kit

Set Up Kit

Printables

Wish listseCards

Letter home to families – from Chairperson or Principal (Spanish version available)Email script or letter home from TeacherTeacher announcement

Classroom Wish List donation cardsBookmark (bag stuffer)Flyer (bag stuffer)

Note: Encourage teacher participation during the teacher preview event. Ask teachers to create a Classroom Wish List . There are items available online that are not at the in-school Book Fair.

Provide teachers with the email script to send a note home inviting families to visit your Online Fair and view the Classroom Wish Lists.Slide14

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Wish Lists

Wish lists are a great way to get the word out about your Online Fair. Encourage students and teachers to create and send wish lists by visiting the website as soon as it is accessible. You may want to begin your Online Fair a few days prior to your in-school Fair to allow time for students and teachers to preview books and send their wish lists.

After the start date of your Online Fair has arrived, follow the following steps to create a wish list:

Visit scholastic.com/schoolbookfairs

Select books and click the “Add to Wish List” button

View your Wish List (registration will be required when viewing the first time)When you are ready, click the “send your wish list” buttonEnter email addresses and send your wish list (Scholastic does not collect email addresses entered)Note:

when friends and family receive wish list emails, they will click the Online Fair link and be taken directly to the appropriate wish list. There is no need for them to find your school or enter student/teacher information.

Planning KitSet Up KitPrintablesWish lists

eCardsSlide15

Promote:

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Planning Kit

Set Up Kit

Printables

Wish lists

eCards

eCardseCards are a great way to get the word out about your Online Fair. Encourage students and teachers to create and send eCards by visiting the website as soon as it is available.

You may want to begin your Online Fair a few days prior to your in-school Fair to allow time for students and teachers to preview books and send eCards. After the start date of your Online Fair has arrived, follow the quick and easy steps to send an eCard:Visit scholastic.com/schoolbookfairs

Click “Send eCard” in top right pageRegister (if first time)Select 1 of 3 eCard messages

Enter email addresses and send your eCard (Scholastic does not collect email addresses entered)Note: When friends and family receive your eCard via email, they will click the Online Fair link and be taken directly to your Online Fair. Slide16

FAQ’s

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Financials

Customer Service

Feedback

Financials

Profit:

To maximize your purchasing power, the profit earned on the Online Fair is offered in Scholastic Dollars. Payment Method: Customers may use all major credit cards when purchasing online. Purchase orders and checks are not accepted at this time.Sales Tax Requirements: Sales tax will be charged according to the local & state tax laws for your school’s location. The sales tax amount for your Online Fair will display in your Online Fair terms of agreement.

Reporting Sales: You are not required to add the Online Fair sales on your Financial Form. Your Online Fair sales will automatically post to your Book Fair once your Online Fair has concluded and your order confirmation email has been sent.

The Online Fair sales will increase your overall Fair profit and will display in your Chairperson’s Toolkit, Fair History once your Fair has been finalized. You will be able to view your Fair sales and Scholastic Dollars balance on your emailed account balance statements.Slide17

FAQ’s

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Financials

Customer Service

Feedback

Customer Service

A customer service team is available Monday through Friday from 8am – 6pm EST to assist you and your customers with specific questions or concerns regarding your Online Fair.

Phone: 1-877-627-2515 Email: onlinefair@scholasticbookfairs.comSlide18

FAQ’s

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Financials

Customer Service

Feedback

Feedback

The Online Fair is a new shopping experience we are currently testing in select areas. Your feedback is not only encouraged and welcomed, it is critical to future success and continuation of this program.

A link to a survey will be available in your Chairperson’s Toolkit, Online Fair tab once your Online Fair start date has been reached. Please take a few minutes to provide your candid feedback, including suggestions, concerns and kudos!

Note: A few questions in the survey pertain to the shipping process so you may want wait to take the survey until after your orders have arrived at your school. Thank you for considering the Online Fair option on your upcoming Book Fair. We are sure that you’ll enjoy the additional sales as well as reaching customers who may not be able to come to your in-school Book Fair.

Happy Reading!