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Traceability for producers and consumers Traceability for producers and consumers

Traceability for producers and consumers - PowerPoint Presentation

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Traceability for producers and consumers - PPT Presentation

Michielkorthalswurnl Literature Korthals M 2004 Before Dinner Philosophy and Ethics of Food Springer Korthals M and R Bogers Eds 2004 Professional Ethics for Life Sciences Springer ID: 424589

consumers traceability cocreation food traceability consumers food cocreation context farmers risks concerns consumer ethics management tool korthals chains springer companies risk information

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Slide1

Traceability for producers and consumers

Michiel.korthals@wur.nlSlide2

Literature

Korthals, M., 2004, Before Dinner: Philosophy and Ethics of Food, Springer

Korthals, M. and R. Bogers (Eds.), 2004, Professional Ethics for Life Sciences, Springer

Coff

, Barling, D., Korthals, M., (2009), Ethical Traceability in Communicating Food, Dordrecht: Springer

Korthals, M. (Ed.), 2010, Genomics, Obesity and the Struggle over Responsibilities, SpringerSlide3

Applied ethics

Traditional ethics: Traffic light: allowed or prohibited

Process oriented: ends in view

Ethics of (mobile) automatic milking robot

Nutrigenomics

: nutritional life sciences for pleasure and social food (not for personalised health)

Including not excluding Intellectual Property Rights (open Source)Slide4

content

Dynamic factors changing food chains

Traceability

Traceability: tools

Problems of Management tool

Risk and context

Consumer Concerns

Consume Traceability

Concerns and Dutch Reality: CocreationSlide5

Dynamic factors changing food chains

Technologies:

controversial

Macro: global, regional (geopolitical)

developments

&

conflicts

National, local: governance

Mass media

make hypes,

shaming

&

blaming

NGOs

Companies: large, small, incoherent

Retailers,

farmers: large, small

Consumers

, different

groupsSlide6

Traceability

What to trace?

Risk prevention

Link to link?

Risks and context

Ethical decisions in the chainsSlide7

Traceability: tools

1

.

Management tool

Purpose: Supply chain management and internal management of resources in

co-operations.

2

.

Government tool

Purpose: Political and administrative government of the food chain, anti-fraud

measures and verification of product attributes and liability.

3

.

Communication tool

‘Value-capture’ of food qualities (such as animal welfare) for the purpose of

informing consumers.Slide8

Problems of Management tool

No influence consumers, trends, hypes, massmedia

No predictability of consumer concerns for companies

Making decisions for consumers without consumers

What to trace?Slide9

Risks and context

Food risks: value laden

C

hemical

,

and / or biological

etc

Levels of acceptance (never 100% risk free)

Context: human health (views on human healht)

Context: risks to biodiversity

Context: Risks to climate

Context: Risks to humans, societies, animalsSlide10

Consumer concerns

1. Animal welfare

2. Human health

3. Methods of production and processing and their

impact: e.g

.

environmental impact, landscape

4. Terms of

trade: short chains, fair

price etc

.

5. Working conditions

6.

Quality

: taste

, composition, etc

.

7. Origin and place

8. Trust

9. Voice (participation)

10. TransparencySlide11

Consumer Traceability

Tracing consumer concerns in the chains

What type of information are consumers interested in? What is relevant for them?

Communication to consumers:

Labelling, certification (top-down)

Consu-labelling (from below

)

Good

for producers:

know

what

to

do; CSR

Different groups of consumers

Apps: for I-pad /I phone

Information from producers, ngo’s

Information by and for consumersSlide12

Concerns & Dutch Reality: Cocreation

Pig production: pollution, confinement etc

Cocreation NGOs-companies: better life standards

Cows in the meadows:

Cocreation: farmers-municipalities

Meat: alternatives

Cocreation NGOs, technologies, industry

Chickens: battery, breeding, eggs

Cocreation farmers, technologists

International food companies

Role of farmers

Cocreation farmers citizens: Farmers markets, urban gardeningSlide13

Conclusion

What to trace?

Producer Traceability

Producer - Consumer Traceability

Traceability top down / from below