PPT-Advertising Industry Self-Regulation

FTC Workshop On Enforceable Codes of Conduct Protecting Consumers Across Borders C Lee Peeler President National Advertising Review Council EVP National Advertising CBBB November 29 2012 . Chapter Objectives. After reading this chapter you should be able to. :. Appreciate the role of marketing communications in environmental (green) marketing and sustainability.. Recognize the principles that apply to all green . Sponsorship Programs. Chapter 13. Chapter Overview. Regulations . (Chapter 14). Public . relations. Public relations functions. Stakeholders. Assessing corporate reputation. Social responsibility. Damage control. IN THE western cape. graf presentation – mpumalanga,april 2017. GAMBLING RELATED ADVERTISING IN THE WESTERN CAPE . 2. CONTENT. . 1. . . IMPORTANCE OF ADVERTISING. 2. LEGISLATION AND REGULATORY REQUIREMENTS. April 28, 2015. II. III. I. V. VI. VII. Auto companies’ strategies utilized in commercials. A big picture look at the automobile industry. Main takeaways from the raw data for automobiles. Deep-dives on social media and the effects of recalls. Li Li. Jennifer Wang. Xin. . Yiran. AEM 4550. April 20,2011. Outline. Introduction. Industry Analysis. Advertising Strategies. Investment & Recommendation. Why the Breakfast Cereal Industry?. “Breakfast is the most important meal of the day” – . April 28, 2015. II. III. I. V. VI. VII. Auto companies’ strategies utilized in commercials. A big picture look at the automobile industry. Main takeaways from the raw data for automobiles. Deep-dives on social media and the effects of recalls. Berghoff. , . Mahak. . Goel. , . Udeme. . Akpaete. Why the Soap Industry?. Interesting . Product . positioning comparable to diamond industry . Relatively inelastic demand. Homogenous nature demands unique advertising . Xandra. . Hompe. , . Dani. . Gredo. ñ. a. , Stephanie Lau, and Shannon Tierney. 1. Agenda. Industry Choice. Industry Structure. Advertising: Overview. Advertising Mediums. Advertising Strategies. Analysis & Recommendations . Government Regulatory Bodies. Australian Classification Board (ACB). Australian Communications and Media Authority (ACMA). Voluntary Code of Conduct on Body Image (VCCOBI). Self Regulation Bodies. Advertising Standards Bureau – . Li Li. Jennifer Wang. Xin. . Yiran. AEM 4550. April 20,2011. Outline. Introduction. Industry Analysis. Advertising Strategies. Investment & Recommendation. Why the Breakfast Cereal Industry?. “Breakfast is the most important meal of the day” – . April 28, 2015. II. III. I. V. VI. VII. Auto companies’ strategies utilized in commercials. A big picture look at the automobile industry. Main takeaways from the raw data for automobiles. Deep-dives on social media and the effects of recalls. Advertising makes the consumer aware of a product or service, creates the desire to purchase the product or service, and results in consumer action. . Why do you think creativity is an important factor in advertising?. FOUNDER & CEO An industry veteran with over 20 years experience in online advertising. Prior to JEXOS, he founded Hyperbidder, an online advertising exchange net - work with JEXOS co-found - er K Dr.. Sudesh K. Srivastava. Institute of Business Management. CSJM University. Kanpur. Various Laws Governing Advertising. 1. The Indian Penal Code ,1860. - Sections 292 & 293 prohibit dissemination of any obscene matter..