PPT-Hispanics and Television

An Average Hispanic Consumer Spends Half of Their Total Media Time With The Television Hispanic P2 Weekly Time Spent HRSMIN Source Nielsen Total Audience report 1Q15 In Spite Of Growth In Timeshifted Viewing Majority . Television and History. Television as eyewitness. Television as chronicler. Television as . historian. Television as societal . mirror. Television as target. Television as Eyewitness. Civil rights and newscasts. September 2014. What do advertisers want?. To reach their target. To stand out from the profusion of advertising messages received every day. To communicate effectively. To sell their product or products. Alex Gonzales, Ph.D.. How do you know you are Latino?. You have at least one member of your family whose name is Jose or Maria. Or Jesus is your uncle. . Time is relative. . Historical Background. Six Flags of Texas:. Overall, . Millennials. Are Spending Less Time On . Internet on Their Computers. Older Hispanic Usage. Up Considerably. . Source: Nielsen . Total Audience report 1Q15. In Particular, . Video Usage on Computer. English Adults 35-54. August . 2011. TV & Online . Synergy. There is little doubt that Canadians are spending more time than ever online, however contrary to some reports online is having little effect on TV viewing. Hosffman Ospino, PhD. Hispanic Vocations . Workshop. 2015-2016. (NY – TX – FL - CA). Our Conversation. Recap: what we know about Hispanic Catholics. Debunking a few myths: we thought we knew but…. The AUDIENCE is the product.. Shows. are created to attract an audience. Commercials. are created to sell the advertiser’s product.. Time. is provided for the advertisers to reach the target audience.. How do you know you are Latino?. You have at least one member of your family whose name is Jose or Maria. Or Jesus is your uncle. . Time is relative. . Historical Background. Six Flags of Texas:. Spain . To analyze other forms of entertainment, such as zoos, gaming, museums, cruises and resorts.. To show an introduction to entertainment marketing concepts. . To discuss recent trends and controversies in the entertainment industry. . Michael Campos, Ph.D.. UCLA Gambling Studies Program. Phone: 310.825.6427. E-mail: mdcampos@mednet.ucla.edu. 2010 Census Data (Ennis et al., 2011). 2006 California Problem Gambling Prevalence Survey Data (. Disparity . in . Healthcare . C. overage . and . Affordability . B. etween . G. enders. Alexandra Acosta, Kevin Gajjar, Erik Rodriguez & Dr. Monica Escaleras . College . of . Business: Economics. FAUPoll inds Hispanics Less Optimistic on Economythan GeneralPopulationand Favor Path to CitizenshipPoll irst oflannedonthly ational urveys ocused on Hispanic pinionsBOCA RATON laSeptember 2014The fi 222two-year publicinstitutions133four-year publicinstitutions146four-yearprivateinstitutions22two-year private institutions0100200300400500199420002005201020171892292453115232015472600HSIs through the the origins. The television has become such an integral part of homes in the modern world that it is hard to imagine life without television. . Not just for entertainment value, but TV is also a valuable resource for advertising and different kinds of programming..