amp Global Climate Change Charlie Vars Dave Bella Court Smith January 22 2013 Getting Past Not Yet A master narrative is coherent system of interrelated and sequentially organized stories that frame a common rhetorical script to establish audience expectations in support of a ID: 321222
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Slide1
Master Narratives
& Global Climate Change
Charlie VarsDave BellaCourt SmithJanuary 22, 2013
Getting Past “Not Yet”Slide2Slide3Slide4
A master narrative is coherent system of interrelated and sequentially organized stories that frame a common rhetorical script to establish audience expectations in support of a positive or negative perspective.Slide5
Competing Climate Narratives
EconomicEcologicalSlide6
SCIENCE WILL INFORM
POLICYScience Frame for Policy MakingSlide7
A frame consists of the mental representations, interpretations, and simplifications of reality used to communicate positive or negative perspectives
to a target audience. A master narrative is coherent system of interrelated and sequentially organized stories that frame a common rhetorical script to establish audience expectations in support of a positive or negative perspective.Framing Master NarrativesSlide8
A frame consists of the mental representations, interpretations, and simplifications of reality used to communicate positive or negative perspectives to a target audience.
FramingSlide9
A master narrative is coherent system of interrelated and sequentially organized stories that frame a common rhetorical script to establish audience expectations in support of a positive or negative perspective.
Master narratives areSlide10
Good narratives are
SimpleConcrete
ExplanatoryRealisticCompelling narratives foster the illusion of reality. (Kahneman 2011:199-200)Slide11
…limitation of our mind:
our exclusive confidence in what we believe we know, and our apparent inability to acknowledge the full extend of our ignorance and the uncertainty of the world we live in …(
Kahneman 2011:13-14)Slide12
our exclusive confidence in what we believe we know, and our apparent inability to acknowledge the full extend of our ignorance and the uncertainty of the world we live in
……limitation of our mind:(Kahneman 2011:13-14
)Slide13
The frame for thinking about climate change has action stuck at “yes, but
NOT YET, more research is needed”The basic frame