Therefore visual merchandising does not only determine the ambiance of the shop but is also the driving force behind your sales VISUAL MERCHADISING INSPIRED COLLECTIONS RETAILING FITTINGS ID: 549338
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Slide1
One of the most underrated, but also most decisive parts of a shop.
Therefore visual merchandising does not only determine the ambiance
of the shop, but is also the driving force behind your sales.
VISUAL MERCHADISING
INSPIRED COLLECTIONS RETAILINGSlide2
FITTINGS
Wall Space
TOP ZONE
Used for information purposes. This
area should therefore be used for department/ brand labelling, for image/brand photo’s or decorative purposes. Attractive pictures and interesting decorative elements have a magnetic effect, drawing customers to the wall.
Good lighting is important here. MIDDLE ZONE
Shows
the merchandise theme.
The
merchandise display is
identifiable
as the customer approaches. The type, shape, colour and material of the item must be visible.
BOTTOM ZONE
Large
quantities of merchandise can be
displayed.
This
zone is often only visible directly in front of the
space.
This space can also be used as storage.Slide3
FITTINGS
Credit: Polly Redman
Credit: Polly RedmanSlide4
FITTINGS
Floor Space
TABLES
A table always appears attractive and inviting – a presentation table is no different. Whether it features luxury product or low-cost items; a table rarely goes ignored. Assorted items can be arranged according to themes.
GONDOLAS Gondolas are
larger mif-floor units which can carry merchandise on two or more sides.Slide5
FITTINGS
Credit: Polly Redman
Credit: Polly Redman
Credit: Polly RedmanSlide6
SIGNAGE
Credit: Polly Redman
Credit: Polly Redman
Credit: Polly Redman
Credit: Polly Redman
Credit: Graham BancroftSlide7
Merchandising
requires an
understanding of your brand, your customer, your product range and how to segment it and present it to its best advantage to drive sales from your customers.
REMEMBER CUSTOMER & BRAND
Knowing your target customer inside and out will help you
tremendously. But don’t just focus on age, income, education level etc. Dig a
little deeper and
target
their
lifestyles
. Slide8
MERCHANDISING PRINCIPLES
KEY PRINCIPLES
LOOK/STYLE
LAYOUT
DISPLAY
GRAPHICS
Space Planning
Segmentation
Fixture Layout
Draw a Plan
Create Layout
Choosing the right style for your product
Adding Interest
Adding Character
Supporting the Brand
Add Interest
Add Character
Support the Brand
Communicate
Sell
PRODUCT SEGMENTATION
CATEGORY
BOOKS
CATEGORY
HOME
CATEGORY
TOYS
BRAND
AGE
COLOUR
THEMESlide9
MERCHANDISING TECHNIQUES
LIKE WITH LIKE
THE RULE OF 3
5 SENSES NOT 1
PYRAMIDE PRINCIPALSlide10
G
ive the
customers additional reasons to buy more. (BOGOF/ 3 for £1 offers)Saving them time from looking around and trying to mix and match things. You can also think of it as creating categories
and groupings.MERCHANDISING TECHNIQUES
Group Like with Like
PRODUCT BLOCKING
COLOUR STORY
PRODUCT STORY
Credit: Polly Redman
Credit: Polly Redman
Credit: Van Gogh MuseumSlide11
MERCHANDISING TECHNIQUES
The Rule of Three
1
2
3
3
2
1
1
2
3
1
2
3
1
2
3
Credit: Polly Redman
Credit: Polly RedmanSlide12
MERCHANDISING TECHNIQUES
Pyramid Principle
Photo credit: Polly RedmanSlide13
SIGHT
Using colour as a psychological trigger
Leveraging lighting, symmetry, balance, contrast, and focus to direct and control where a customer looks and for how long.MERCHANDISING TECHNIQUES
People Have 5 Senses, Not 1
Sound: The music you play in your store has such a profound yet subtle effect on how your customers behave in store.
You can slow people down by playing more mellow music and causing them to browse, or playing Top 40 to communicate that you want teenagers in your store and so on. Smell: Believe it or not, there's an entire science to what's referred to
as “scent marketing”.
The reason being that smell is considered to be a fast track to the system in your brain that controls both emotion and memory, two very prominent factors behind why we choose one brand over another.
Taste:
This can work magic if you happen to be in the business of selling consumables, giving people the ability to taste and sample before they buy is the equivalent of letting people try on clothes, a general and effective best practice
.
THOUCH
G
ive
customers the ability to touch, feel, and try out whatever it is
you are selling.
Photo credit: Polly RedmanSlide14
STONG MERCHANDISING
Credit: Polly Redman
Credit: Polly Redman
Credit: Polly Redman
Credit: Design Museum NL
Credit: IWM
Credit: International Spy MuseumSlide15
BAD MERCHANDISING
Credit: Polly Redman
Credit: Polly Redman
Credit: Polly Redman
Credit: Polly Redman
Credit: Polly Redman
Credit: Polly RedmanSlide16
Don't
Forget to Change It Up
Try out new ideas (but also stick with things what work).Give new ideas a go and see
if/how it increases sales.Change things around frequently to keep stock looking “fresh”.Enjoy playing around with displays
Find
InspirationWhen you have a creative block don’t fret. Thanks to many different resources you no longer have to wait around for that brilliant idea to hit you when you're thinking about putting together your next merchandising display;
Blogs
Pinterest/ Flickr
Magazines
Visit other shops and museums – there is no harm in “being inspired”!
LAST BUT NOT LEAST