MOBILE BANKING AND MOBILE REMITTANCES Dr Yury G Grin Deputy Director General Intervale CJSC Mobey Forum New York 1011 October 2013 2 Ecommerce market in Russia Overview ID: 789676
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Slide1
RUSSIAN MARKET:
OVERVIEW OF MOBILE PAYMENTS,
MOBILE BANKING AND MOBILE REMITTANCES
Dr Yury G Grin
Deputy Director
General
Intervale
, CJSC
Mobey
Forum New
York
10-11
October 2013
Slide22
E-commerce
market in Russia. Overview
Russia is one of the most dynamic developing countries in the field of mobile and e-commerce
Average annual growth of e-commerce in Russia is 30-35%, mobile commerce growth per year – 25-30%*
* according to J'son and Partners Analytics Agency, Data Insight
Slide3M
obile payments
market. Main trends
3* according to data of Russian Federal Service of State Statistics, Roskomnadzor and analytical agency TNS
Slide4M
obile payments market. M
ain trends4
In 2012 the growth rate of mobile Internet users was 80%* according to
opinion poll held by TNS
Slide5M
obile payments market. M
ain trends5
* according to opinion poll held by TNS Users generally use mobile Internet for information search: news, weather, social
networks. Purchases via mobile devices make no more than 11% of smartphone users.
Slide6M
obile payments market.
Structure6
P
ayments made via smartphone
Payments made with MNO accounts
Mobile and SMS banking
Mobile payments
Slide7P
ayments via smartphone
7
According to analysts forecast, by 2017 mobile NFC transactions volume in
Russia will exceed 50 billion rubles*.
* according to J'son and Partners Analytics Agency
To the
mid
-
2013
,
s
everal
major NFC projects
are launched
i
n
Russia
: either
in
cooperation with telecom operators,
or
with
the use of SE (Secure Element)
in
the
mobile
device
.
Valuable
projects
in
2013:
Launched
NFC
projects
with participation of largesttelecom operators (MTS, Beeline and MegaFon)and MasterCard;Launched selling Aeroexpress train ticketsat terminals with enabled NFC technology;Virtual shop in Moscow metro stationswith the use of QR codes.
Slide8P
ayments via smartphone
8
* according to open sourcesThe market of mobile acquiring
is also actively developing –now in the Russian
market there are more than 10 players
.By 2013
,
about
30%
of small businesses
use
mPOS
terminals
*
.
A
cquirin
g as a service is rapidly growing
in
mobile applications.
Usually
,
the
payment
service
with
in
a
mobile
application
is available
by default among
content
selling services
– music, books,
video,
and applications for ordering “to go” food from restaurants.
Slide9M
obile payments market. Structure
9
In 2012, the volume of
mobile operator payments increased by 44% and constituted 9.5
billion rubles.*
Payments made with MNO accounts
are
available
via web interfaces,
mobile
application
or
via SMS/USSD
commands
.
* according to
J'son and Partners
Analytics Agency
P
ayments
with the use of MNO
account
s
are
actively develop
ing i
n
Russia
MTS
Beeline
Mega
F
on
Payments s
tructure
by categoriesCurrently, this service is provided by3 largest mobile operators:
Slide10M
obile
and e-commerce
platform “
Easy payment” by MTS10
Slide11M
obile
and e-commerce
Platform “MegaFon – Mobile
payments”
11
Slide12M
obile payments market. M
ain trends12
* according to J'son and Partners Analytics Agency
Remote
Banking structure
Slide13M
obile payments market. M
ain trends13
* according to J'son and Partners Analytics AgencyPayments volume
through SMS banking is estimated at 6.8 billion
rubles,mobile banking –
8.1 billion
rub
les.
*
Forecast g
rowth
is
25-30
%
.
Volume of payments
(
billion rubles
)
Slide14M
obile banking. M
ost popular services14
Remittances through Remote Banking make the largest volume,followed by utilities payments** according to J'son and Partners Analytics Agency
The most popular service in mobile banking is providing
information on the status
of bank
card
s
and
accounts
.
Also
,
built-in
services
PFM
/
PFP
are being
develop
ed
,
along with P2P remittances
with
the
use
of the modern technologies
:
QR
BUMP
Structure
of
payments
made
through
Remote Banking
(
by volume
)
Slide15Remittances
market. Main trends
15
* according to Central Bank of RussiaSenders of remittances
Source of payment
Slide16R
emote
payments and
remittances platform by MasterCard Mobile
16
Slide1724,
Yamsk
ogo Polya
3rd street, Moscow,1
25040, Russia Ph./fax: +7 (495) 789-8202
17
Thank
you
!