Participants Alexander Nikulin Ilya Makarov Raj Shah Olha Rechytska Content What is Canadian Tire Achieving specific objectives Canadian Tires Core Business Analyzing company performances ID: 800002
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Slide1
Canadian Tire
The history of Success
Slide2Participants
Alexander Nikulin
Ilya
Makarov
Raj Shah
Olha
Rechytska
Slide3Content
What is Canadian Tire?
Achieving specific objectives
Canadian Tire’s Core Business
Analyzing company performances
Canadian Tire Money
Slide4Question 1
Canadian Tire has articulated three strategic goals/ objectives. Do you agree with these goals/ objectives? If so, how best they be achieved? If you do not agree, what should be the company’s strategic objectives?
Slide5Objectives
Strengthen the Core
–
create a great CTR with a strong automotive division.
Align business units to support core CTR growth, including automotive, and deliver strong performance.
To become a high-performing, customer-focused organization.
Slide6Question 2
Using the market-product analysis map out the growth strategies for each of Canadian Tire units.
Slide7Figure 1
Gross Operating Revenue (millions)
%
of Overall Revenue
Earnings before Taxes (millions)
% of Overall Earnings before Taxes
Canadian Tire Retail
5,552.2
63%
261.6
55%
Canadian Tire Financial Services
910.0
10%
131.9
27%
Canadian Tire Petroleum
1,515.0
17%
24.2
5%
Mark’s Work Wearhouse
834.0
10%
61.5
13%
Totals
8,811.2
100%
479.2
100%
Slide8Question 3
Another thing you learn in this chapter is the importance of tracking performance by using marketing dashboards and metrics. What can you glean from this data in terms of the
performance
of each business unit?
Slide9Figure 1
Gross Operating Revenue (millions)
%
of Overall Revenue
Earnings before Taxes (millions)
% of Overall Earnings before Taxes
Canadian Tire Retail
5,552.2
63%
261.6
55%
Canadian Tire Financial Services
910.0
10%
131.9
27%
Canadian Tire Petroleum
1,515.0
17%
24.2
5%
Mark’s Work Wearhouse
834.0
10%
61.5
13%
Totals
8,811.2
100%
479.2
100%
Slide10Question 5
Canadian Tire is known for having the first and most enduring loyalty program in Canada – Canadian Tire Money. How can the company leverage this program to achieve additional market growth?
Slide11Slide12Conclusion
Strong belief in success
CTR becomes a
‘core business’
Non-core business units will contribute to success
Achieving specific goals as a way of improvement
Making strong relationships with
customers
Slide13Do you have any questions?
Slide14THANK YOU FOR YOUR ATTENTION!