PPT-[PLAN DE MARKETING] CUSTOMER JOURNEY MAP

Personas Overview Brain Baker CEO Persona 1 Persona 2 Brian loves all things technology He is constantly looking for ways to streamline his business and reduce costs He is committed to creating a sustainable future for his company by staying on the cuttingedge of emerging tech and new methodologies. the nature of marketing . plans.. B. Explain . the role of situation analysis in the marketing planning . process.. Entrepreneurship I. Objective 3.03. Marketing plan. Experience . Cloud . Overview. Agenda. Market. Overview. Product. Overview. Future. Plans. Digital Marketing . Technology Opportunity. IDC's Worldwide Marketing Technology 2014-2018 Forecast: . $20 Billion and Growing Fast. Marketing's Digital Command Center. Introducing Sitefinity Version 8.0. March 17th 2015. Today’s Speakers. Ted . Schadler. , VP and Principal . Analyst. Forrester . Research. Ted serves Application Development & Delivery Professionals. He has 27 years of experience in the technology industry, focusing on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms.. Learning Objectives. 1-1. . Define marketing.. 1-2. Explain the different variables of the marketing mix.. 1-3. Describe how marketing creates value.. 1-4 . Briefly describe the marketing environment.. Services: IMS360 Group. 85%. . New Buying Paradigm. of . B2B . customers . are doing . internet research before making a purchase!. What are customers thinking and what resources they use?. What challenges are sales facing?. Vincent Tye. R. eco. logy Grover Environmental Products. General Manager. Organics Sales Manager. March 7, 2013. 1. Recology Grover Site. 2. Initial Observations. Marketing and Sales . . . . Necessary to facility success. ROC Product Labs: Customer Persona and Journey Analytics. www.subex.com. August 2016. 1. Brief Introduction: . Subex. Today. 2. Financial Strength. More than US$ 60M in Revenue. EBITDA higher than most other BSS vendors in the market. Top of the range Travel agency. Specialized in "To Earth travel". Australia is the most profitable for us. What is a Customer Journey. It is a succession of :. Interactions. Feeling. . Thoughts. a customer has when he/she interacts with a company across a series of channels in a predefined scope.. Who’s Jim?. Customer Experience Consultant, Blogger and Speaker. Heart of the Customer Blog . Keynote speaker, consultant and trainer on customer experience. Ran customer experience programs at Best Buy and UnitedHealth Group. Jeff Dworkin. jeff.dworkin@marketingautomaton.partners. calendly.com/. jeffdworkin. /. @. mktgpartner. “There will always, one can assume, be the need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.”. to grow your online and. off-line customers, and . improve marketing ROI. The background. We are in an overcrowded marketplace, full of media and technology suppliers. Hence blogs, white papers, and case studies rain down upon us from the internet. Chapter – . 1. . . INTRODUCTION. E-MARKETING . Marketing:. A comprehensive process that . involves every aspect of a business. from . designing its products. , . setting the pricing strategy. January 2017. Happy customers lead to happy shareholders.. Let’s make . happy. happen.. © 2017 All rights reserved. NEEDS. & EXPECTATIONS. PHASE 1 (Describe. in. . customers’ language). PHASE 2. Relationship Management (CRM). 1. Objectives. Contrast transaction-based marketing with relationship-based . marketing.. Identify and explain the four basic elements of relationship marketing, as well as the importance of internal .