PPT-Services Marketing Objectives for Chapter 1:

Introduction to Services Explain what services are and identify service trends Explain the need for special services marketing concepts and practices Outline the basic differences between goods and services and the resulting challenges for service businesses. Strategic . Planning. . for Competitive Advantage. Strategic Business Units (SBUs). Large companies may manage a number of very different businesses i.e., Strategic Business Units. SBUs have distinct characteristics. A2 Business Studies. Aims & Objectives. Aim:. To understand SMART marketing objectives.. Objectives:. Define marketing objectives and their criteria.. Identify the need for marketing objectives.. Vincent Tye. R. eco. logy Grover Environmental Products. General Manager. Organics Sales Manager. March 7, 2013. 1. Recology Grover Site. 2. Initial Observations. Marketing and Sales . . . . Necessary to facility success. Opening Story: Solve the Problem in a Marketing Way. 2. What is Marketing?. 3. What Does CMO Do?. The Chief Marketing Officer (CMO) leads: . Sales management. Product development. Distribution . channel . to grow your online and. off-line customers, and . improve marketing ROI. The background. We are in an overcrowded marketplace, full of media and technology suppliers. Hence blogs, white papers, and case studies rain down upon us from the internet. . Chapter 1:. Introduction to Services Marketing. What are services?. Why services marketing?. Characteristics of Services Compared to Goods. Services Marketing Mix. Test your knowledge. Definition. . Chapter 1:. Introduction to Services Marketing. What are services?. Why services marketing?. Characteristics of Services Compared to Goods. Services Marketing Mix. Test your knowledge. Definition. . Chapter 1:. Introduction to Services Marketing. What are services?. Why services marketing?. Characteristics of Services Compared to Goods. Services Marketing Mix. Test your knowledge. Definition. for Consumers. International Marketing. 15. th. edition . Philip R. . Cateora. , Mary C. . Gilly. , and John L. Graham. Maintaining Quality. Damage in the distribution chain. Russian chocolate. Quality is essential for success in today’s competitive global market. Services and. . Nonprofit Organization. . Marketing. 2012-2013. . © Peter . Dazeley. /Photographer’s Choice/Getty Images. 2. Discuss the importance of services to the economy. Discuss the differences between . AND TOMORROW. 1-1 . What Is Marketing?. 1-2 . Businesses Need Marketing. 1-3 . Understanding the Marketing Concept. 1-4 . The Changing Role of Marketing . CHAPTER. 1. Chapter 1. 2. Focus Questions:. What marketing activities are being demonstrated by Cargill in the advertisement? . and. . Educating. . Customers. . Overview of Chapter . 7. Role of Marketing Communications. Challenges of Services Communications. Marketing Communications Planning. The . Marketing . Communications . What is a service?. One definition of a service:. Activities, deeds, or other basic intangibles offered for sale to consumers in exchange for money or something else of value.. Examples of Service Industries . CHAPTER 1. THE DIGITAL MARKETING LANDSCAPE. WHAT IS DIGITAL MARKETING?. “Marketing using digital technology”. . “Digital marketing is . marketing”. . DIGITAL ISN’T THE ONLY OPTION. Digital.