PPT-Marketing Objectives

A2 Business Studies Aims amp Objectives Aim To understand SMART marketing objectives Objectives Define marketing objectives and their criteria Identify the need for marketing objectives. Andrew . Benesh. Austin Richardson. Ben . Potter. Jason . Klein. Krishna Vuppala . Agenda. Introduction to Marketing plan . Marketing plan . structure . Situation analysis. SWOT. Marketing strategy. Implementation . Chapter 2. Strategic Planning. What is it?. “The managerial process of creating and maintaining a fit between organizational objectives and resources, and the evolving market opportunities”. Why is it important?. Chapter 2. Strategic Planning. What is it?. “The managerial process of creating and maintaining a fit between organizational objectives and resources, and the evolving market opportunities”. Why is it important?. Understanding Marketing. Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling the . service. Marketing . is not . sales . maximization. Overview. Marketing versus Sales. Market . Analysis. Marketing Objectives. Segmentation and . Targeting. Market Planning. Action Steps and Metrics. Words to Watch. Vision. Mission. Environment. Target. to grow your online and. off-line customers, and . improve marketing ROI. The background. We are in an overcrowded marketplace, full of media and technology suppliers. Hence blogs, white papers, and case studies rain down upon us from the internet. Chapter Objectives. After reading this chapter you should be able to. :. Appreciate the practice of marketing communications and recognize the marcom tools used by practitioners.. Differentiate among the following terms: . Ninth . Edition. Chapter . 3. Strategic Market . Planning. Copyright © 2018, 2016, 2012 Pearson Education, Inc. All Rights Reserved. .. Learning Objectives. 3.1. Explain . business planning and its three . Chapter – . 1. . . INTRODUCTION. E-MARKETING . Marketing:. A comprehensive process that . involves every aspect of a business. from . designing its products. , . setting the pricing strategy. Create and Deliver . Value. 5/26/15. Plan for the Morning. Define Marketing. The Evolution of the Marketing Concept. Marketing . Creates . Value. Marketing as a Process. What’s Marketing to You?. Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives (AMA).. Introduction to Services. Explain what services are and identify service trends. Explain the need for special services marketing concepts and practices. Outline the basic differences between goods and services and the resulting challenges for service businesses. Chapter 7. LEARNING OBJECTIVES. To recognize the importance and value of setting objectives for advertising and promotion.. To know the differences between sales and communication objectives.. To understand the process of budgeting for IMC.. Prof(Dr) B.L. . Verma. Professor. Department of Business Administration. UCCMS,MLSU,UDAIPUR. 1. Specification of Marketing Objectives:. Marketing . organisation. process begins with specification of general and marketing objectives. A manager must... CHAPTER 1. THE DIGITAL MARKETING LANDSCAPE. WHAT IS DIGITAL MARKETING?. “Marketing using digital technology”. . “Digital marketing is . marketing”. . DIGITAL ISN’T THE ONLY OPTION. Digital.