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Singer Instruments, Somerset Singer Instruments, Somerset

Singer Instruments, Somerset - PowerPoint Presentation

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Uploaded On 2017-06-16

Singer Instruments, Somerset - PPT Presentation

Michaela Spitzer RampD Scientist We do not build Sewing Machines Singer Instruments Manufacturer of Scientific Instruments Founded in 1943 3rd generation family business Currently 30 people ID: 559883

amp instruments products singer instruments amp singer products development sales customers scientist testing applications marketing research continuous path lab biology synthetic rotor

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Slide1

Singer Instruments, SomersetMichaela SpitzerR&D ScientistSlide2

We do not build Sewing Machines!Slide3

Singer Instruments

Manufacturer of Scientific InstrumentsFounded in 1943, 3rd generation family business

Currently ~30 people

Headquarters in Exmoor National Park, Somerset: R&D, Manufacture, Assembly, Sales & Marketing

Sales Offices & Applications Labs in Singapore and California

Soon: Sales Office & Applications Lab in GermanySlide4

Mk1 - MicromanipulatorSlide5

MSM400 - Dissection MicroscopeSlide6

ROTOR - Manipulation of High Density ArraysSlide7

PhenoBooth - Colony ImagingSlide8

Serial Filler - Automated Pouring of Agar PlatesSlide9

Our customers

Single cell manipulation, HTP screens

Our Customers work with

Yeast

Bacteria

Algae

Fungi

Our customers work on

Microbiology

Drug discovery

Beer and wine research

Synthetic Biology

… Slide10

My Path to Singer Instruments

BSc Bioinformatics (Freie Universität Berlin)BSc (hons) Bioinformatics (Auckland University)

PhD in Functional Genomics (U of Toronto, U of Edinburgh)

Postdoc in Chemical Genetics & Proteomics (U of Edinburgh)

Postdoc in Fungal Pathogens, Natural Products and High-Throughput Screening (McMaster University)Slide11

My Path to Singer Instruments

My Role as a Scientist at Singer InstrumentsSales in the UK - Information about instruments, instrument demos, dealing with customization requests

Marketing

- Website content

R&D

- Development and Testing of new Scientific Instruments

But also:

Setting up and running the lab at Singer Instruments

Continuous improvement of our Product Development Process

QC of instruments before shipping to customers

Singer Instruments is a small company, so I am involved in many different aspects of the business.

I am interacting with everyone there (Software programmers, Engineers, Sales & Marketing Team, Assembly and Workshop technicians) and with our customers for Sales and for R&DSlide12

Life at Singer Instruments as a Scientist

Development of new productsActively guide development of products

Define test criteria and conduct tests for new products

Market Research for Future Products

Looking into latest developments for specific applications

General market research for our target audience, ie, yeast community, synthetic biology

Application development

Example ROTOR: Working with filamentous fungi & Streaking for single colonies

Ongoing testing of current products

Testing petri dishes in the Serial Filler (different makes and types of plates, divided dishes)

Continuous development and improvement of Colony Analysis software PhenoSuite

Marketing/Website content

Interviews with Scientists who use our instruments

Short write-up of recent publications, highlighting how our instruments were usefulSlide13

Singer Instruments, SomersetMichaela SpitzerR&D Scientist