Department of Business Administration DISTRIBUTION Components of Distribution System Physical distribution Transportation Storage Loading and unloading Inventory control Material handling Protective packaging ID: 1029591
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1. MARKETINGMs. Reshma K RDepartment of Business AdministrationDISTRIBUTION
2. Components of Distribution SystemPhysical distributionTransportationStorageLoading and unloadingInventory controlMaterial handlingProtective packagingMarket forecastingCustomer serviceChannels of distribution
3. Functions of Channels of DistributionInformation gatheringConsumer motivationPlacing ordersBargainingRisk bearingInventory managementPromote higher standard of livingHelps to accomplish marketing objectivesValue additionDemand forecasting
4. Length of Channel/ Types of Distribution ChannelsZero level channelOne level channelTwo level channelThree level channel
5. Factors Considered in Selecting ChannelsA. Company or organization factorsFinancial positionBusiness volume of the companyDesire to control channelProduct mix of the firm
6. Factors Considered in Selecting ChannelsB. PRODUCT FACTORSProduct natureProduct sizeProduct pricePerishability
7. C. MARKET OR CONSUMERS FACTORSNature of the marketNumber of consumersGeographical distribution of customersBuying quantitySize of the market
8. Factors Considered in Selecting ChannelsD. MIDDLEMEN FACTORSAvailability of middlemenServices provided by middlemenReputation of the channelCost of the channelLegal factors
9. Intensity of Distribution PolicyIntensive or mass distributionSelective distributionExclusive distribution
10. Types of MiddlemenMerchant middlemenAgent middlemenFacilitators WholesalersJobbersRetailers
11. Role of IntermediariesSearch for potential buyersRisk bearingTitle of ownershipCommunication linkWide range of productEconomyFeedbackFinancingPrice stabilitySales promotion