PPT-7 Mass Media and the Political Agenda

Americans used to pay attention when the president was on the radio or the television Now with hundreds of channels to choose from the public does not tune into presidential speeches as often as it used to. Readings:. Reserves: Aldrich, LaPalombara and Weiner, Neumann, Duverger, Kirchheimer, Epstein, Pizzorno.. Why did political parties develop?. What is an internally created party? . What is an externally created party?. Mass Media refers to all forms of communication that transmit information to the general public.. Key Definitions. A medium is a means of communication. Media is the plural of medium. The mass media are means of communication, such as newspapers, radio, television, and the internet, that can reach large, widely dispersed audiences.. Social control. Social cohesion (political). Social mobility. Secondary socialization. Quick revision – . what are the 5 functions of education according to Functionalists? (S). . Quick revision – . Take a look at the title of chapter 6. “Public . Opinion, Political Socialization, and the Media”. Dissect each word: Public= the people as a whole, Opinion= a personal view, attitude, or belief not based on fact, Political= pertains to politics, Socialization= the process by which people acquire beliefs and values, and “The Media” = the channels of mass communication.. Public . opinion– . The public sphere is a place where society discusses the issues that affect everyone. . Public . Agenda – The public agenda is a list of issues that much of society agrees are a priority. . Gatekeeping, Agenda Setting, Framing & . Priming. Erik Chevrier. March 23. th. , 2016. Gatekeeping, Agenda Setting, Framing & Priming. Attention and awareness are important. Reporters often repeat key words, phrases and/or sayings. Lesson Starter. List all the different types of media we have in today’s . society. . Today we will…. Understand. the impact of the media in the UK. . Success Criteria. Explain. how the different forms of media influence decision making in the UK. . Dr. Holly Kruse. Communication Theory. Media Effects Theories. Direct effects:. Hypodermic needle theory. Payne Fund studies . into film’s effects (1929-1932). Media Effects Theories. Limited effects:. Overview. Describes the “ability of the news media to influence the salience of topics on the public agenda”. The media can’t tell you what to think, but can tell you what to think about. Developed by Dr. Maxwell McCombs and Dr. Donald Shaw – they found that the issues thought of as important correlated to the issues that the media most reports on. Fourteenth Edition. Chapter 8. Political Communication. Roskin. | Cord | Medeiros | Jones. The Mass Media and . Politics . 8.1 List the modern mass media and show which are most influential.. All political action is a form of political communication and it can occur on various levels.. Why is media a linkage institution?. Media educates citizens and politicians. For politicians, candidates, and interest groups:. They use media to communicate a message integral to political success. Democracy. Enduring Understanding:. The . various forms of media provide citizens . with . political information and influence the . ways . in which they participate politically.. Learning Objective:. or Not?. Sociology. Chapter 17: Politics and Government. Society: The Basics. Chapter 12. : Economics and Politics. Millennials. are …. l. ess likely to be affiliated with religion,. m. ore likely to be politically independent,. Introduction. Key Definitions. A medium is a means of communication. Media. is the plural of . medium. The mass media are means of communication, such as newspapers, radio, television, and the internet, that can reach large, widely dispersed audiences..