PPT-From Sentiment to Persuasion Analysis

Jason Kessler Data Scientist CDK Global jasonkessler wwwjasonkesslercom CustomerWritten Product Reviews Good Ad Content Naïve Approach Indicators of Positive Sentiment If you ask a Subaru owner what they think of their car more times than not theyll tell you they love it . Two Types of Social Influence. Techniques of Social Influence. Persuasion. Resisting Persuasion. Social Influence and Persuasion. James Warren Jones . Jonestown (1978). How could Jim Jones have influenced his followers to such a deep level that more than 900 committed revolutionary suicide?. P. ersuasion is . an important literacy skill. Media, politicians, advertisers, and writers all use specific tools to persuade or convince you of their opinion. Once you know how to recognize . tools of . Chapter 6. Communicating in English. Talk, Text, Technology. Guy Cook . Introduction. Who uses persuasion: . A girl pestering her dad for ice-cream, a lawyer arguing for the innocence of the accused, an activist drums up support for a new political movement or a new cause, a religious man trying to convert his audience, a blogger posting his/her ideas on the internet . . . . Chenghua. Lin . & . Yulan. He. CIKM09. Main Idea. This . paper . proposes . a novel probabilistic modeling framework based on . Latent . Dirichlet. Allocation (LDA), called joint sentiment/. Pt 2: Feb. . 19, 2014. Components of Persuasion (cont.). 3) The Audience. Individual differences in . persuadability. ?. Forewarning & resistance to persuasion –. Lifecycle or Generational explanation for attitude change?. Adam. Rosenberg, Leandra Irvine, Gus . Logsdon. Twitter: New Huge Microblogging Platform. 2010. Twitter…. Daily Life. Variety of People . Twitter is Useful!. Politics. Marketing. Sentiment Analysis. Machine Learning with Large Datasets. Course Project . (under. . the. . guidance. . of. . P. rof. . W. illiam. W. C. ohen. ). T. eam. M. embers. : M. anuel. , S. hubham. . and. S. oumya. 1. Outline. David A. Schweidel. Goizueta. Business School. Emory University. October . 2012. What’s Trending on Social Media?. Agenda. Social Dynamics in Social Media Behavior. Why do people post a product opinion? What influences their posting behavior? (Moe and . Md. . Mustafizur. . Rahman. and . Hongning. Wang. Department of Computer Science. University of Virginia, Charlottesville,. Virginia, VA 22903. 2. I especially like its . portability. (3 pounds with a . Positive or negative movie review?. unbelievably . disappointing . Full of . zany characters and richly applied satire, and some great plot . twists. this is the greatest screwball comedy ever . filmed. Slides from Bing Liu and Ronan Feldman. Introduction. Two main types of textual information. . Facts and Opinions. Note: factual statements can imply opinions too.. Most current text information processing methods (e.g., web search, text mining) work with factual information.. Positive or negative movie review?. unbelievably . disappointing . Full of . zany characters and richly applied satire, and some great plot . twists. this is the greatest screwball comedy ever . filmed. and opinion mining. ‹#›. Bettina Berendt. Department of Computer Science. KU Leuven, Belgium. http://people.cs.kuleuven.be/~bettina.berendt/. Vienna Summer School on Digital Humanities. July 7. th. Explain How to Persuade Different Personalities. Explain the Use Positive Body Language for Persuasion. Explain the Framework Theories for Applying Persuasion. Explain Strategies for Developing Persuasion Skills.