Inbound Marketing Software New Zealand Certified Partner What makes hubspot Different 1 1 Your Contacts Database Text goes here Text goes here Text goes here Social Media Content Creation ID: 314606
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HubSpotInbound Marketing Software
New Zealand Certified PartnerSlide2
What makes hubspot DifferentSlide3
1
1
Your Contacts Database
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Social
Media
Content Creation
Email &
Lead Nurturing
Marketing
Analytics
Marketing
Automation
SEO
Social
Media
Landing
Pages
All-in-One and Integrated to Make Your Marketing PowerfulSlide4
Work Your Entire Sales FunnelSlide5
Demand Generation – Outbound Campaign Performance and Cost
Analysis
Cold
Calling Lead Generation Campaigns (Sample)
BP
Sales Ready
Nurture
BP Total
List Size
Leads/List Size
Campiagn Cost
Cost /Sales Ready Lead
Cost /Total Leads
Comments
BP0
70
41
111
920
12.1%
$ 12,500
$ 179
$ 113
Mixed in house and purchased
BP1
11
12
23
580
4.0%
$ 5,000 $ 455
$ 217
Commercial - Purchased
BP2
15
36
51
256
19.9%
$ 5,000 $ 333 $ 98 Commercial - PurchasedBP317284518025.0% $ 5,000 $ 294 $ 111 BP SuppliedBP411526356011.3% $ 5,000 $ 455 $ 79 BP Supplied and "segment Tuned"BP510627237019.5% $ 3,000 $ 300 $ 42 Commercial - PurchasedBP622936343414.5% $ 7,500 $ 341 $ 119 Commercial - PurchasedBP7387411263717.6% $ 10,000 $ 263 $ 89 BP SuppliedTotal194398540393713.7% $ 53,000 $ 273 $ 98 BP Supplied
Cost per sales ready lead$263
Nurtures (MQL’s)
398/3937
10%Slide6
Demand Generation – HubSpot
Inbound Campaign Performance and Cost Analysis
Hubspot Inbound Campaigns
Inbound Campaign 1
eDM's Sent
Delivered
Delivery Rate
Opened
Open Rate
Clicked
Click Rate
Hard Bounce
Unsubscribes
SQL (Invitation or offer accepted)
SAL lead Score >101
Total Leads to Sales
MQL (Lead Score 50 - 100)
MQL (Lead Score15-49)
Total MQL
EDM 1
1316
1173
89%
267
23%
58
5%
187
17
EDM 2
1111
1088
98%
22621%373%25 EDM 31105108398%26424%121%010 EDM 41087105097%26025%404%165 All EDM's4619439495%101723%1473%2053753136107373480 3.31% 44.2%Inbound Campaign 1 - Nurture Followup1036102273%16518%112%1965212675-4530 2.54% 2.9%
Inbound Campaign 1 Cumulative
5655
5416
96%118222%1583%22443105262182328510 6.07%17.8%32.1%49.9% Campaign Cost $ 7,000 Cost per lead $ 112.90 $ 12.24 All Lead TypesInbound Campaign 21893187299%43823%583%1551813134154 Campaign Cost $ 1,200 Cost per lead $ 92.31 $ 22.22 All lead TypesInbound Campaign 2In progressEDM 1 (IT)13861,31895.09%30423.07%289.2%7001EDM 2 (IT)13001,29999.92%27821.40%3010.8%1010EDM 3 (IT) 12631,25699.45%20316.16%83.9%706EDM 4 (IT) Provisional12511,251100.00%27922.30%165.7%011152005,12498.54%106420.77%827.7%781283058121108229 Campaign Cost $ 6,000 Cost per lead $ 103.45 $ 20.91 All lead Types
Cost per sales ready lead$90 - $112
Nurtures (MQL’s)
510/1036
49%Slide7
SearchEngineOptimization
Optimize your content
to get found onlineSlide8
See a list of “sweet spot”
k
eywords and take action to
i
ncrease your rank
See what keywords brought
n the greatest # of leads
See which keywords are driving traffic but not conversions to identify additional opportunities
View your underperforming
or costly keywords and
find alternatives.
Keywords
Determine which keywords will bring the best traffic to your siteSlide9
Keep tabs on where competitors rank in organic search
Keywords
View how your keywords are trending over time and compare to competitorsSlide10
Page Performance
Track how well your pages are optimized for search and get recommendations for improvement
Get an explanation of what needs to be improved.Slide11
Business Blogging &Social Media
Create fresh content to attract and engage with leadsSlide12
Business Blogging
Platform
Track how well your
posts are
optimized for
search and get recommendations for improving them
Easy blogging interface
Dynamic advice on improving your posts
Search engine optimized
Integrated with social mediaSlide13
Social Media
Publishing
Easily create, publish, and automate all of your social media publishing
Automatic link shortening
Publish to multiple accounts & channels
Schedule multiple
posts all at once
View recommended times for publishingSlide14
Social Media
Click Tracking
Easily see which of your posts are resonating with your networkSlide15
Lead Generation
Convert visitors into leadsSlide16
Landing Pages
Easily create landing pages and measure their effectiveness over time.
Create landing pages in minutes
Track conversion rates and compare
A/B testSlide17
Calls-to-Action Button
Easily create
call-to-action buttons and track their performance over time
Create CTAs in minutes
Insert on web pages, blog articles & email
A/B test
Dynamically display Slide18
Contacts Database
View your marketing contacts with their engagement historySlide19
Prospects
See who is visiting your site to target new prospectsSlide20
Email Marketing & Automation
Generate sales-ready leadsSlide21
List Segmentation
Segment your database to market to them with tailored contentSlide22
Email Creation
Build beautiful emails that are personalized and optimizedSlide23
Workflows
Trigger automated email campaigns and actions to nurture prospects
Trigger a series of emails
Set contact properties
Create custom lead scoring
Move leads from one campaign to anotherSlide24
Email Analytics
Get real-time statistics on what your contacts are doing with your email to see how your messages are resonating with themSlide25
Analytics
Measure your marketing ROISlide26
Sources
Analyze which of your marketing activities are giving you the best ROI
View for visitors, leads & customers
Compare conversion rate by channel
Drill into detailed reports
Set custom views and bookmarkSlide27
Conversion Assists
Analyze which content drives conversions to leads and customers
Filter by site pages, blog posts and LPs
View by leads or customersSlide28
Competitor Analysis
Analyze how your marketing compares to your competitors’ for key metricsSlide29
Closed Loop Marketing
See how specific marketing efforts & channels are contributing to the bottom line
Marketing
Investment
$ Revenue
Brought in
Marketing
Results by Channel
Informed
Sales TeamSlide30
Integrations
Amplify your inbound marketing strategiesSlide31
Maximize the power of
HubSpot through integrations with your existing systems
CRM Systems
Salesforce,
Sugar CRM, and more
eCommerce
Magento, Shopify, and
more
Mobile SMS and AppsBilling Systems Recurly, Chargify, and moreHelp Desks Zendesk, Assistly
Social media Facebook, Twitter, LinkedIn, and more.Slide32
Training & Support in NZSlide33
HubSpot Support in New Zealand
Demand Flow Intelligence LimitedAddress:37 Millais Street, Grey Lynn,
AUCKLAND, 1021Contact:Gerard FitzgibbonM: +64 21 671
311
Email: gfitzgibbon@demandflow.co.nz
Ian Parker
M: +64 21 644 365
Email:
iparker@demandflow.co.nz